Have you heard the phrase “The Money is in the List”? Believe it because it’s true. If you don’t have a list of interested people who have subscribed to get more of what you’re offering, your business is really dead in the water.
Most of the time when you hear about lists, you immediately think about internet marketers and visions of sleaziness begin to appear. Well, I can’t say that didn’t occur to me too when I first started marketing my business on the internet, but I quickly realized that was an untruth—a lie.
If you don’t get anything else from this presentation, you have to understand that you HAVE to HAVE a list of people who have said “YES!” and subscribed because they really want to learn more about you and your business. You can have the most awesome service or product in the world, but it won’t help anyone solve any problems if they don’t know it exists. Even if people know about your business, they’re not likely to buy from you if they don’t KNOW, LIKE and TRUST you.
Build Trust – Get Business
The only way to build trust with potential clients is to get them to like you. But they won’t get to know you or even trust you if they don’t have a way to learn more about you and how you operate. The best way to accomplish this task is through your email list.
Each week that you send out a newsletter or information from your blog to your subscribers, you bring them one step closer to going deeper in their relationship with you and actually purchasing from you.
Great! Awesome work, but wait a second, how do you get people on your list in the first place?
You give them a great reason to exchange their email address for something you’re giving them for free. It’s called an ethical bribe. Don’t think you need a bribe to get people to opt-in to your list? Maybe, maybe not. But think about it…
- How many other companies are there that do the exact same thing you do?
- How will potential clients know who is best for them?
You need an edge to stand out from the crowd. Besides, people don’t just want ANY company to help them solve problems; they want the company or person that they resonate with—who understands their problems, to help them. They want someone they can feel good about trusting, to help them.
These 5 plugins will be immeasurably valuable as you build your business by assisting you to build your list.
None of the other plugins are as important to me as this one. MailChimp is THE free email list management software that you’ll need to implement first thing. I’ve used it for over three years. It’s easy to learn, especially since they now have drag & drop templates. You can use their pre-designed templates or you can create from scratch using their bare-bones templates. Either way, you will be totally satisfied with the results. In the free version , you are allowed up to 2000 subscribers. That should be enough to get you going.
When you decide to move up to the paid version, they have an automation feature where you can set up a series of auto-responder emails to go out over a period of time as a “get to know you series” or even create an automated e-course.
The plugin that you’ll use on your site comes with a sidebar widget you can use to hold your sign-up form. This makes it pretty easy for potential subscribers to find your sign up form and subscribe.
Pop ups and Opt-in Forms
Although you can put the sign up form in the sidebar, users may not necessarily see it or use it. That’s where Pop Ups come in. A lot of business owners say they don’t like Pop Ups for newsletter sign ups and feel they are annoying. They say they don’t want to irritate their users so they don’t use them.
I use to think like that too. But remember what I said earlier…you can’t help people if they don’t trust you enough to become a client or even a subscriber. With that said, I want to encourage you to get over that feeling that you are annoying people because you are in business to serve your clients and make money also right? But if they aren’t your client or subscriber, you can’t serve them…right?
The Pop Ups and Opt-ins can be used effectively to nudge users to go ahead and push the button to become a subscriber.
I love these two:
It’s simple and easy to set up and get running. You use MailChimp or any mail program, to manage your list, but this is the thing that GETS them ON the list. One simple set up and you are done. You can place it anywhere on your site with a shortcode or you can have it appear any number of places, it’s up to you.
What I love about this plugin is that it’s also simple to set up and use. You can use it a couple different places on your site and have it automatically appear. The thing that works best is JUST when you attempt to leave a page, it shows up, but you can adjust everything from when it shows up to how long it lingers. In the paid version you have lots more features, but the free one is a great starter and does the job just fine.
Another suite of Opt-in tools is offered by SumoMe
It seems they have like a thousand different tools you can use to increase sharing, signups and engagement. So many in fact, that you just have to visit the site to pick and choose. You don’t have to use them all, but any of them will be well worth your time investment. Go to the site and watch their video on how their services work and how they can help you get more subscribers and actually engage with them more effectively.
Finally, there’s the landing page.
A landing page is a page that only has one choice, to opt-in to your list, so they can get that awesome ethical bribe you’re offering them like an ebook, white paper, video or other “prize.” I like to use Un-Bounce as a landing page generator.
This program isn’t actually a plugin, it’s a service. You use it to direct people to the landing page you create with their service, then when they opt-in to your maillist…BOOM! There is a learning curve to get started with it, but its not that bad and there are lots of free templates and other goodies to use while you are trying it out. There is a 30 Day free trial to get started with it. But the best part of it is that you get to see what an actual landing page can look like so even if you don’t continue with the service, you know what to do next.
Remember, the key to building your business lies in the strength of your list. Your list is the main way that potential clients can raise their hand and let you know they’re interested in your products and services. But you can’t help them if they don’t subscribe so they can get to know, like and trust you.