How to Put Your Newsletter on Auto Pilot

Carol Dunlop

Carol J. Dunlop is the co-founder and CCO at CSI Corporation, the company she founded twenty-six years ago with her husband Alvin. Carol is an Amazon #1 International Best-selling author for her book, UN-Market Your Business; 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting. Carol is affectionally referred to as “The Online WOW! Strategist” by her tribe. She teaches entrepreneurs to convert marketing into money using their website as their hub and incorporating the marketing strategy they love to reach their audience. Carol currently speaks about how to “UN-Market” your business and utilize your website as your business hub. Her clients hail from cities across the U.S.A., the U.K., New Zealand, and Australia. She has shared the stage with the likes of Master Business Coach Aprille Franks, Nyala Phillips, Dr. Ranelli Williams, and NY Times Best-Selling Author Mike Michalowicz. Carol hosts the UN-Market Your Business podcast where she has featured such guests as 8-Time Mr. Olympia Lee Haney, Katie Krimitso, and the SportsBizMiss Kristi Dosh. Carol is also the author of the 90-Day Gratitude Journal for Your Business.

It was so nice to have Carol in my corner

Carol jumped in and helped me get my website and Facebook page set up quickly and without taking a lot...

Tana Gildea
Author, The Graduate’s GuideTM to Money
Author, Building a Business, Building a Life

www.www.graduatesguidetomoney.com

Web Design, Social Media, Email Marketing

2016-10-31T14:39:13-04:00

Tana Gildea
Author, The Graduate’s GuideTM to Money
Author, Building a Business, Building a Life

www.www.graduatesguidetomoney.com

Carol jumped in and helped me get my website and Facebook page set up quickly and without taking a lot of my time. That was so helpful when I was overwhelmed with getting social media integrated for my book. Thanks, Carol, for your responsiveness and for getting my Facebook page up and running. It was so nice that I had you in my corner and didn’t have to waste my time “figuring it out!”

https://csicorporation.com/testimonials/tana-gildea/

Carol goes over and above our expectations

We have been clients of Creative Services International, Inc. for many years. Carol is an awesome person to work with....

Web Design, Social Media, Email Marketing

2016-10-31T14:42:37-04:00

We have been clients of Creative Services International, Inc. for many years. Carol is an awesome person to work with. She designed our website several years ago and has recently transformed it into a site we are extremely proud of. It is easy to maneuver through, colorful and up to date.She goes over and above our expectations. She also manages our Facebook page and is doing an extraordinary job there too. Would suggest for any website needs contact CSI,Inc. some of her ideas are just over the top!!!!!!

https://csicorporation.com/testimonials/osa-martens/

#customerservice

I've been a client for 15 years, since I met these folks at a landscape company I worked for, where...

www.millerwelldrilling.com

Web Design, Social Media, Email Marketing

2016-10-31T14:44:42-04:00

www.millerwelldrilling.com

I've been a client for 15 years, since I met these folks at a landscape company I worked for, where they built a beautiful and extremely forward-thinking site. Since then, CSI has built and managed 2 other company sites for me and my teams. We are currently in a complete redesign on one of them- the developer quit supporting the template and CSI stepped up and did a redesign at NO CHARGE! #customerservice.

https://csicorporation.com/testimonials/rob-miller/

Alvin only does his best!

Alivn and I worked together at Utilipro, Alliance Data and Vertex Business Services. Alvin was very knowledgeable in his subject...

Mary Whaley
Senior Business Analyst at Vertex Business Services

Web Design, Social Media, Email Marketing

2016-10-31T14:46:25-04:00

Mary Whaley
Senior Business Analyst at Vertex Business Services

Alivn and I worked together at Utilipro, Alliance Data and Vertex Business Services. Alvin was very knowledgeable in his subject and performed and completed his tasks with ease. He is committed to his profession and believes that his work is a reflection of himself, so he only does his best. Alvin was always a pleasure to work with, positive, upbeat and cheerful, no matter what the situation. It was an honor to be his colleague.

https://csicorporation.com/testimonials/mary-whaley/

Excellent Customer Service

Alvin provided excellent customer service to myself and my departments by supporting our hardware and software needs. He was attentive,...

Becky Hardesty
Project Manager/Sr. Business Consultant at Itron

Web Design, Social Media, Email Marketing

2016-10-31T14:47:48-04:00

Becky Hardesty
Project Manager/Sr. Business Consultant at Itron

Alvin provided excellent customer service to myself and my departments by supporting our hardware and software needs. He was attentive, detail oriented, and aware of the fact that delays on his side directly affected our ability to serve our clients. His work was efficient and accurate,his management of issues commendable, and communications with internal co-workers was timely and effective. I would definitely hire Alvin to be part of my team again.

https://csicorporation.com/testimonials/becky-hardesty/

Web Design, Social Media, Email Marketing

How to Put Your Newsletter on Auto Pilot

4 Comments

Time is money, when it comes to creating your newsletter. It can be extremely time consuming, depending on how long it takes you to put everything together. I’m all about saving time, so when I began putting together this Biz News You Can Use series, I knew that I would have to create some timesaving measures somewhere without sacrificing quality of the information. If only there were a way to magically create my newsletter AND get it out to my subscribers.

Hold on a sec… I’ve got just the ticket. You can roll your blog articles into your newsletter and VOILA! instant content generation.

Relax, it’s pretty simple and you only need a couple things:

Your Blog articles
MailChimp account

Now you can publish your blogs as you normally do and have the newsletter sent out to your subscribers on a regular basis without even thinking about it.

Here’s how you do it.

Create and post your blog articles
Set up an RSS to Email campaign in MailChimp
Choose how often to send your newsletter
Choose one of the RSS templates
Customize to your liking
Hit the Send button

The way the service works, it will only send out a newsletter when you have new content or posts. So you can look at this as a reminder to create more great content so that your subscribers always have something to look forward to reading.

Customization

Of course, if you’re like me, you don’t work well with out-of-the-box solutions, so you might want to customize your newsletter a bit. During the setup, instead of choosing an RSS template, choose one of the other pre-designed or naked templates. Create your newsletter just as you would if it weren’t an RSS email, meaning take advantage of:

Copyblocks
Space for ads or coupons
Adding in static, ever-green content

Then use the MailChimp RSS Merge tags to place your RSS feed anywhere in the template. This way, you can pause (stop to edit) the newletter’s sending and change anything before the next issue goes out. Leave the RSS feed intact. Simply re-start the newsletter again when you’re finished editing.

RSS Feed Ideas

- - Create a monthly sales newsletter then publish automatically with your store specials
  - Showcase one of your Pinterest boards with MailChimp’s Pinterest templates.
  - Send out a monthly update in your newsletter of a particular category instead of everything.

These are just a few examples of how you can make it easier on yourself to get your content into the hands of your readers.

Ready to put your newsletter on autopilot but are unsure of what you need to do? Contact me for a Social Media Marketing Analysis so we can discuss your goals and how to accomplish them.

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