How to Put Your Newsletter on Auto Pilot

Carol Dunlop

Carol J. Dunlop is the co-founder and CCO at CSI Corporation, the company she founded twenty-six years ago with her husband Alvin. Carol is an Amazon #1 International Best-selling author for her book, UN-Market Your Business; 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting. Carol is affectionally referred to as “The Online WOW! Strategist” by her tribe. She teaches entrepreneurs to convert marketing into money using their website as their hub and incorporating the marketing strategy they love to reach their audience. Carol currently speaks about how to “UN-Market” your business and utilize your website as your business hub. Her clients hail from cities across the U.S.A., the U.K., New Zealand, and Australia. She has shared the stage with the likes of Master Business Coach Aprille Franks, Nyala Phillips, Dr. Ranelli Williams, and NY Times Best-Selling Author Mike Michalowicz. Carol hosts the UN-Market Your Business podcast where she has featured such guests as 8-Time Mr. Olympia Lee Haney, Katie Krimitso, and the SportsBizMiss Kristi Dosh. Carol is also the author of the 90-Day Gratitude Journal for Your Business.

Excellent Customer Service

Alvin provided excellent customer service to myself and my departments by supporting our hardware and software needs. He was attentive,...

Becky Hardesty
Project Manager/Sr. Business Consultant at Itron

Web Design, Social Media, Email Marketing

2016-10-31T14:47:48-04:00

Becky Hardesty
Project Manager/Sr. Business Consultant at Itron

Alvin provided excellent customer service to myself and my departments by supporting our hardware and software needs. He was attentive, detail oriented, and aware of the fact that delays on his side directly affected our ability to serve our clients. His work was efficient and accurate,his management of issues commendable, and communications with internal co-workers was timely and effective. I would definitely hire Alvin to be part of my team again.

https://csicorporation.com/testimonials/becky-hardesty/

Alvin is a doer and gets the job done

Alvin was/is considered a SME in his field. Alvin is a doer and gets the job done indivdually or a...

Lee Canady
Call Center Engineer at Verizon Business

Web Design, Social Media, Email Marketing

2016-10-31T15:33:36-04:00

Lee Canady
Call Center Engineer at Verizon Business

Alvin was/is considered a SME in his field. Alvin is a doer and gets the job done indivdually or a as a team. He is a great team player as with Alliance Data, he was the Data/PC SME however; assisted with the telephony as needed until taking on that responsibility fully. Alvin is a well-rounded, hard worker.

https://csicorporation.com/testimonials/alvin-is-a-doer-and-gets-the-job-done/

Carol took my website from mediocre to beautiful

I would like to recommend Carol Dunlop for any web design business you may need. She took my website from...

Kimberly Purcell
Artist/Owner
Creative Canvas, LLC

Web Design, Social Media, Email Marketing

2016-10-31T16:12:49-04:00

Kimberly Purcell
Artist/Owner
Creative Canvas, LLC

I would like to recommend Carol Dunlop for any web design business you may need. She took my website from mediocre at best to a fully functioning, much easier to use beautiful site. She listened to me, provided useful feedback and went to great lengths to make sure my website functioned just the way I wanted it to! There were several special requirements I was looking for and Carol was able to meet all of those and more. I have received many compliments on my new website design and have shown an increase in business due to this improvement as well. I highly recommend Carol and feel certain that you will benefit from her services.

https://csicorporation.com/testimonials/carol-took-my-website-from-mediocre-to-beautiful/

Working with Carol was an excellent experience in every way

While in the process of creating a social media marketing strategy for by start-up business I had the great pleasure...

Sincerely,
Vicki Gordon

collinsgordongroup.com/

Web Design, Social Media, Email Marketing

2016-10-31T16:15:02-04:00

Sincerely,
Vicki Gordon

collinsgordongroup.com/

While in the process of creating a social media marketing strategy for by start-up business I had the great pleasure to work with Carol Dunlop. It was an excellent experience in every way. Carol is very patient in working with social media novices such as myself. She explains opportunities, and how to maximize those opportunities, in easy to understand terms and provides hands-on guidance with each project and assignment. I would highly recommend Carol for work related to social media and web design. She is excellent.

https://csicorporation.com/testimonials/working-with-carol-was-an-excellent-experience-in-every-way/

CSI clarifies with the customer before doing work

Here are things I like about working with CSI: - They are prompt in your appointments, emails, and replies. -...

Ken Walter
Integrity Landscape Group

Web Design, Social Media, Email Marketing

2016-10-31T16:16:48-04:00

Ken Walter
Integrity Landscape Group

Here are things I like about working with CSI: - They are prompt in your appointments, emails, and replies. - They also clarify with the customer before doing work. - They communicate with the customer throughout the process to make sure everything is still understood. - Their billing is pretty thorough too. - And, their work is good. - There were few to no calls regarding mistake/ miscommunication here and there. If there was it was handled immediately.

https://csicorporation.com/testimonials/csi-clarifies-with-the-customer-before-doing-work/

Web Design, Social Media, Email Marketing

How to Put Your Newsletter on Auto Pilot

4 Comments

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Time is money, when it comes to creating your newsletter. It can be extremely time consuming, depending on how long it takes you to put everything together. I’m all about saving time, so when I began putting together this Biz News You Can Use series, I knew that I would have to create some timesaving measures somewhere without sacrificing quality of the information. If only there were a way to magically create my newsletter AND get it out to my subscribers.

Hold on a sec… I’ve got just the ticket. You can roll your blog articles into your newsletter and VOILA! instant content generation.

Relax, it’s pretty simple and you only need a couple things:

Your Blog articles
MailChimp account

Now you can publish your blogs as you normally do and have the newsletter sent out to your subscribers on a regular basis without even thinking about it.

Here’s how you do it.

Create and post your blog articles
Set up an RSS to Email campaign in MailChimp
Choose how often to send your newsletter
Choose one of the RSS templates
Customize to your liking
Hit the Send button

The way the service works, it will only send out a newsletter when you have new content or posts. So you can look at this as a reminder to create more great content so that your subscribers always have something to look forward to reading.

Customization

Of course, if you’re like me, you don’t work well with out-of-the-box solutions, so you might want to customize your newsletter a bit. During the setup, instead of choosing an RSS template, choose one of the other pre-designed or naked templates. Create your newsletter just as you would if it weren’t an RSS email, meaning take advantage of:

Copyblocks
Space for ads or coupons
Adding in static, ever-green content

Then use the MailChimp RSS Merge tags to place your RSS feed anywhere in the template. This way, you can pause (stop to edit) the newletter’s sending and change anything before the next issue goes out. Leave the RSS feed intact. Simply re-start the newsletter again when you’re finished editing.

RSS Feed Ideas

Create a monthly sales newsletter then publish automatically with your store specials
Showcase one of your Pinterest boards with MailChimp’s Pinterest templates.
Send out a monthly update in your newsletter of a particular category instead of everything.

These are just a few examples of how you can make it easier on yourself to get your content into the hands of your readers.

Ready to put your newsletter on autopilot but are unsure of what you need to do? Contact me for a Social Media Marketing Analysis so we can discuss your goals and how to accomplish them.

Click here to get your FREE Social Media Marketing Analysis