How to Put Your Newsletter on Auto Pilot

Carol Dunlop

Carol J. Dunlop is the co-founder and CCO at CSI Corporation, the company she founded twenty-six years ago with her husband Alvin. Carol is an Amazon #1 International Best-selling author for her book, UN-Market Your Business; 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting. Carol is affectionally referred to as “The Online WOW! Strategist” by her tribe. She teaches entrepreneurs to convert marketing into money using their website as their hub and incorporating the marketing strategy they love to reach their audience. Carol currently speaks about how to “UN-Market” your business and utilize your website as your business hub. Her clients hail from cities across the U.S.A., the U.K., New Zealand, and Australia. She has shared the stage with the likes of Master Business Coach Aprille Franks, Nyala Phillips, Dr. Ranelli Williams, and NY Times Best-Selling Author Mike Michalowicz. Carol hosts the UN-Market Your Business podcast where she has featured such guests as 8-Time Mr. Olympia Lee Haney, Katie Krimitso, and the SportsBizMiss Kristi Dosh. Carol is also the author of the 90-Day Gratitude Journal for Your Business.

Carol is a beast at bringing my vision to life

Finding the right person to support my dream projects hasn't always been easy. That is -- until I connected with...

Wendy Y. Bailey - Master Business Coach, CEC, C.NLP
Income Acceleration Mentor at Business Beyond Limits

playbiggernow2016.com

Web Design, Social Media, Email Marketing

2016-10-31T14:21:14-04:00

Wendy Y. Bailey - Master Business Coach, CEC, C.NLP
Income Acceleration Mentor at Business Beyond Limits

playbiggernow2016.com

Finding the right person to support my dream projects hasn't always been easy. That is -- until I connected with the Online WOW! Strategist, Carol Dunlop. Carol is knowledgeable about her craft and truthful about what can be accomplished within proposed time frames. She is a beast at bringing my vision to life while setting up the right tools to ensure my online success. The project Carol just completed for my live event is absolutely AWESOME! I look forward to our next project. It's because I know without a doubt that NO ONE can translate my vision into reality like Carol. She is truly my Online WOW! Strategist. I highly recommend Carol not just as a web designer but as a consummate professional with the ability to support you in achieving all of your online goals.

https://csicorporation.com/testimonials/wendy-y-bailey/

Carol and Alvin went above and beyond

I hired Carol Dunlop to design my website because I had no idea about what was needed. Carol really listened...

Betty Humphrey Fowler
Feng Shui Interior Re-Design Consultant
Energized Spaces

https://www.energizedspaces.com/

Web Design, Social Media, Email Marketing

2016-10-31T14:24:55-04:00

Betty Humphrey Fowler
Feng Shui Interior Re-Design Consultant
Energized Spaces

https://www.energizedspaces.com/

I hired Carol Dunlop to design my website because I had no idea about what was needed. Carol really listened to and answered every question I had. She was patient and gave me suggestions that I would never have considered. Carol is truly an expert in the website design and social media arenas. I am also grateful to both Carol and Alvin for going above and beyond to repair my website when it was hacked while under Go Daddy's hosting. Go Daddy left me out in the cold but they stepped in, found how deep the hack was and brought my site back as good as new with new protocols in place. Needless to say, I dropped Go Daddy and now use CSI Corp for my website hosting. I highly recommend hiring CSI Corporation for any website or online business concerns you have. They deliver on their promises!

https://csicorporation.com/testimonials/betty-humphrey-fowler/

Carol was also able to answer all of my questions

Working with Carol Dunlop of CSI Corporation for the past few months has introduced me to new social media platforms....

Tracey West, CEO
Tracey West Irresistible Pound Cakes
www.irresistiblepoundcakes.com
www.facebook.com/irresistiblepc
www.twitter.com/irresistiblepc
Orders: (678) 613-3973
irresistiblepoundcakes.com/

Web Design, Social Media, Email Marketing

2016-10-31T14:26:48-04:00

Tracey West, CEO
Tracey West Irresistible Pound Cakes
www.irresistiblepoundcakes.com
www.facebook.com/irresistiblepc
www.twitter.com/irresistiblepc
Orders: (678) 613-3973
irresistiblepoundcakes.com/

Working with Carol Dunlop of CSI Corporation for the past few months has introduced me to new social media platforms. I was very familiar with Facebook and Twitter but wasn't using Pinterest and had recently switched to using Mailchimp to send newsletters. Carol was able to setup Pinterest and Mailchimp and merged them with all of my social media platforms making them easier to manage. She was also able to answer all of my questions even those dealing with my website and made recommendations for improvements. Thanks Carol for all of your hard work.

https://csicorporation.com/testimonials/tracey-west/

Investing in Carol’s services = big payoff

Carol Dunlop has been a tremendous help when it comes to marketing for my CrossFit gym. She helped set up...

Shane Bonilla
Owner, Coach
CrossFit III

www.crossfitiii.com

Web Design, Social Media, Email Marketing

2016-10-31T14:37:00-04:00

Shane Bonilla
Owner, Coach
CrossFit III

www.crossfitiii.com

Carol Dunlop has been a tremendous help when it comes to marketing for my CrossFit gym. She helped set up and connect all of my social media avenues. She has come up with great ideas from holiday events to fundraising to media options to set our gym apart. I believe investing in Carol's services for your business will be one of the biggest payoffs you will see!

https://csicorporation.com/testimonials/shane-bonilla/

It was so nice to have Carol in my corner

Carol jumped in and helped me get my website and Facebook page set up quickly and without taking a lot...

Tana Gildea
Author, The Graduate’s GuideTM to Money
Author, Building a Business, Building a Life

www.www.graduatesguidetomoney.com

Web Design, Social Media, Email Marketing

2016-10-31T14:39:13-04:00

Tana Gildea
Author, The Graduate’s GuideTM to Money
Author, Building a Business, Building a Life

www.www.graduatesguidetomoney.com

Carol jumped in and helped me get my website and Facebook page set up quickly and without taking a lot of my time. That was so helpful when I was overwhelmed with getting social media integrated for my book. Thanks, Carol, for your responsiveness and for getting my Facebook page up and running. It was so nice that I had you in my corner and didn’t have to waste my time “figuring it out!”

https://csicorporation.com/testimonials/tana-gildea/

Web Design, Social Media, Email Marketing

How to Put Your Newsletter on Auto Pilot

4 Comments

Time is money, when it comes to creating your newsletter. It can be extremely time consuming, depending on how long it takes you to put everything together. I’m all about saving time, so when I began putting together this Biz News You Can Use series, I knew that I would have to create some timesaving measures somewhere without sacrificing quality of the information. If only there were a way to magically create my newsletter AND get it out to my subscribers.

Hold on a sec… I’ve got just the ticket. You can roll your blog articles into your newsletter and VOILA! instant content generation.

Relax, it’s pretty simple and you only need a couple things:

Your Blog articles
MailChimp account

Now you can publish your blogs as you normally do and have the newsletter sent out to your subscribers on a regular basis without even thinking about it.

Here’s how you do it.

Create and post your blog articles
Set up an RSS to Email campaign in MailChimp
Choose how often to send your newsletter
Choose one of the RSS templates
Customize to your liking
Hit the Send button

The way the service works, it will only send out a newsletter when you have new content or posts. So you can look at this as a reminder to create more great content so that your subscribers always have something to look forward to reading.

Customization

Of course, if you’re like me, you don’t work well with out-of-the-box solutions, so you might want to customize your newsletter a bit. During the setup, instead of choosing an RSS template, choose one of the other pre-designed or naked templates. Create your newsletter just as you would if it weren’t an RSS email, meaning take advantage of:

Copyblocks
Space for ads or coupons
Adding in static, ever-green content

Then use the MailChimp RSS Merge tags to place your RSS feed anywhere in the template. This way, you can pause (stop to edit) the newletter’s sending and change anything before the next issue goes out. Leave the RSS feed intact. Simply re-start the newsletter again when you’re finished editing.

RSS Feed Ideas

- - Create a monthly sales newsletter then publish automatically with your store specials
  - Showcase one of your Pinterest boards with MailChimp’s Pinterest templates.
  - Send out a monthly update in your newsletter of a particular category instead of everything.

These are just a few examples of how you can make it easier on yourself to get your content into the hands of your readers.

Ready to put your newsletter on autopilot but are unsure of what you need to do? Contact me for a Social Media Marketing Analysis so we can discuss your goals and how to accomplish them.

Click here to get your FREE Social Media Marketing Analysis