Carol is a beast at bringing my vision to life

Finding the right person to support my dream projects hasn't always been easy. That is -- until I connected with...

Wendy Y. Bailey - Master Business Coach, CEC, C.NLP
Income Acceleration Mentor at Business Beyond Limits

playbiggernow2016.com

Web Design, Social Media, Email Marketing
5
2016-10-31T14:21:14-04:00

Wendy Y. Bailey - Master Business Coach, CEC, C.NLP
Income Acceleration Mentor at Business Beyond Limits

playbiggernow2016.com

Finding the right person to support my dream projects hasn't always been easy. That is -- until I connected with the Online WOW! Strategist, Carol Dunlop. Carol is knowledgeable about her craft and truthful about what can be accomplished within proposed time frames. She is a beast at bringing my vision to life while setting up the right tools to ensure my online success. The project Carol just completed for my live event is absolutely AWESOME! I look forward to our next project. It's because I know without a doubt that NO ONE can translate my vision into reality like Carol. She is truly my Online WOW! Strategist. I highly recommend Carol not just as a web designer but as a consummate professional with the ability to support you in achieving all of your online goals.

Carol and Alvin went above and beyond

I hired Carol Dunlop to design my website because I had no idea about what was needed. Carol really listened...

Betty Humphrey Fowler
Feng Shui Interior Re-Design Consultant
Energized Spaces

https://www.energizedspaces.com/

Web Design, Social Media, Email Marketing
5
2016-10-31T14:24:55-04:00

Betty Humphrey Fowler
Feng Shui Interior Re-Design Consultant
Energized Spaces

https://www.energizedspaces.com/

I hired Carol Dunlop to design my website because I had no idea about what was needed. Carol really listened to and answered every question I had. She was patient and gave me suggestions that I would never have considered. Carol is truly an expert in the website design and social media arenas. I am also grateful to both Carol and Alvin for going above and beyond to repair my website when it was hacked while under Go Daddy's hosting. Go Daddy left me out in the cold but they stepped in, found how deep the hack was and brought my site back as good as new with new protocols in place. Needless to say, I dropped Go Daddy and now use CSI Corp for my website hosting. I highly recommend hiring CSI Corporation for any website or online business concerns you have. They deliver on their promises!

Carol was also able to answer all of my questions

Working with Carol Dunlop of CSI Corporation for the past few months has introduced me to new social media platforms....

Tracey West, CEO
Tracey West Irresistible Pound Cakes
www.irresistiblepoundcakes.com
www.facebook.com/irresistiblepc
www.twitter.com/irresistiblepc
Orders: (678) 613-3973
irresistiblepoundcakes.com/

Web Design, Social Media, Email Marketing
5
2016-10-31T14:26:48-04:00

Tracey West, CEO
Tracey West Irresistible Pound Cakes
www.irresistiblepoundcakes.com
www.facebook.com/irresistiblepc
www.twitter.com/irresistiblepc
Orders: (678) 613-3973
irresistiblepoundcakes.com/

Working with Carol Dunlop of CSI Corporation for the past few months has introduced me to new social media platforms. I was very familiar with Facebook and Twitter but wasn't using Pinterest and had recently switched to using Mailchimp to send newsletters. Carol was able to setup Pinterest and Mailchimp and merged them with all of my social media platforms making them easier to manage. She was also able to answer all of my questions even those dealing with my website and made recommendations for improvements. Thanks Carol for all of your hard work.

Investing in Carol’s services = big payoff

Carol Dunlop has been a tremendous help when it comes to marketing for my CrossFit gym. She helped set up...

Shane Bonilla
Owner, Coach
CrossFit III

www.crossfitiii.com

Web Design, Social Media, Email Marketing
5
2016-10-31T14:37:00-04:00

Shane Bonilla
Owner, Coach
CrossFit III

www.crossfitiii.com

Carol Dunlop has been a tremendous help when it comes to marketing for my CrossFit gym. She helped set up and connect all of my social media avenues. She has come up with great ideas from holiday events to fundraising to media options to set our gym apart. I believe investing in Carol's services for your business will be one of the biggest payoffs you will see!

It was so nice to have Carol in my corner

Carol jumped in and helped me get my website and Facebook page set up quickly and without taking a lot...

Tana Gildea
Author, The Graduate’s GuideTM to Money
Author, Building a Business, Building a Life

www.www.graduatesguidetomoney.com

Web Design, Social Media, Email Marketing
5
2016-10-31T14:39:13-04:00

Tana Gildea
Author, The Graduate’s GuideTM to Money
Author, Building a Business, Building a Life

www.www.graduatesguidetomoney.com

Carol jumped in and helped me get my website and Facebook page set up quickly and without taking a lot of my time. That was so helpful when I was overwhelmed with getting social media integrated for my book. Thanks, Carol, for your responsiveness and for getting my Facebook page up and running. It was so nice that I had you in my corner and didn’t have to waste my time “figuring it out!”
5
5
Web Design, Social Media, Email Marketing

Contests Can Help Generate Leads, But Please Remember the Fine Print

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Recently, one of our clients asked about running a contest on their website to promote interest in one of their main services. We were intrigued because we hadn’t set up a contest in a good while, since back in the paper magazine publishing days—seems like so long ago now. We wanted to be sure that it was successful, so we went on the research path. Easy, Peasy—we thought! Turns out, contests have changed quite a bit since “the ole days” and since they are mostly online now, they are subject to a whole NEW set of rules; some that can be extremely confusing for all involved. We decided that we would share what we learned to help you avoid some of the pitfalls of setting up one for your own business.

A Rose by Any Other Name…

Contrary to popular belief, contests and sweepstakes are VERY different “roses.” Let me explain:

  • Sweepstakes: These are prize giveaways where the winner is chosen randomly
  • Contest: A winner is chosen on some type of merit; i.e. best picture, most compelling story, etc., and is usually judged or chosen based on that merit

They really aren’t the same and most contests are really sweepstakes. However, based on a study by Incentivibe and broken down by Unbounce, the word “Giveaway” garnered 27% more conversions than “Sweepstakes.”

Conclusion: Title it a Giveaway, but remember to explain that it is a sweepstakes, by definition, in the rules. Thanks to Sarah Hawkins for breaking it all down.

Is it Even Legal?

Your contest or giveaway might even be considered an illegal lottery???! WHAT?

First, what is a lottery? It is a giveaway that offers a prize with a chance to win something based on consideration, which is doing something or giving something of value. You know how the lottery works, you pay $$, you get a chance to win more money or something else of value, right? But how can your giveaway be in the same context as a lottery? Read on.

Most companies and organizations want more followers, subscribers, fans or what have you, so what better way to have people enter your “contest” than to have them “Like,” “Follow,” “Subscribe,” or even “+1” you? Well, it depends.

If you are asking entrants to “+1” you on Google Plus, BAM! That’s a violation of Google Plus policies.

Also, if you are asking entrants to go to another site, perhaps a third party site, to maybe find or do something, then report back to your site to tell you what they’ve done… BAM! This could be placing your giveaway into the classification of being an illegal lottery because “Time is Money.”

Conclusion: Make it simple and easy to enter. Focus on ONE call to action and make the submit button stand out so it’s easy to find. Check Sarah Hawkins for a giveaway checklist.

Who Can Enter?

Most times, giveaways are only open to entrants 18 years or age or older, that’s because allowing minors to enter opens up a whole other can of worms. You can allow anyone from anywhere to enter, but you’d be opening yourself up to the laws of anyone’s respective jurisdiction, including foreign countries – Whew, that’s a lot of legality!

But what about Canada, our friendly neighbors to the north? BAM! Sorry, Canada doesn’t allow their winners to be chosen by luck.

More laws, more problems.

Conclusion: Better to stick with the guidelines of 18 years or older and a resident of the good ole US of A.

Find the Perfect Time

When you launch a giveaway is just as important as complying with the laws governing it. According to Incentivibe’s study, launching on Sunday at 11pm EST garnered the highest rate of visitors converting to subscribers followed by 9pm EST.

See more findings from the study on the following infographic. Thanks to Marketing Profs for a more detailed look at the study.

When it’s All Over

Planning and executing the giveaway are only part of the overall plan, you have to also:

  • Plan for it NOT to work and what you will do next
  • Follow up with entrants and new followers you’ve added to your list
  • Figure out what worked and what didn’t, fix it, then wash, rinse and repeat.

Check out this article by Social Media Examiner for creating a foolproof giveaway strategy.

 

Image courtesy, FreeDigitalPhotos.net

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