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Read the transcript below:
Hello and Happy Monday!
My name is Carol Dunlop and I’m going to be your host…hostess for this series of informational news bits that you can use in your daily life to help you do everything better.
This series that premiers on Monday and will continue every Monday is called DIY Design and through it we’re going to help you to get the most out of your design work; if you have to do it yourself or to help you if you have to hire someone.
We’ll include news, information, tidbits and things that will definitely help you.
1:03: Bad Logo Designs Your logo is a representation of your business. Sometimes it is the only thing a potential customer sees. When they see it, they instantly form an opinion, don’t let it be the wrong one. Take a look at these logo examples showcased on webneel.com and let them inspire you NOT to copy them! To see more examples of what to stay clear of, go to webneel.com and search for 30 Logo Designs Gone Wrong
1:45 Beautiful Business Card Designs You’ll WANT to Copy: Since most of your interactions these days are probably via some online portal, you’ll want to make sure that when you do meet prospects in the flesh, they won’t soon forget you. There is no better, quicker and easier way to exchange all the contact info you need than to use a business card. Check out some unique card designs form this post by Graphic Mania.
In the News
2:40 Microsoft Released Next-Generation Office 365 for Business: Microsoft announced worldwide availability of a major new update to its Microsoft Office 365 services for business. Microsoft’s most complete Office cloud service to date has new features and offerings tailored to the needs and budgets of small, medium-size and large organizations. In addition to updated Microsoft Lync Online, Microsoft Exchange Online and Microsoft SharePoint Online services, business users can now get the rich Office applications they are familiar with, on up to five devices, delivered as an always up-to-date cloud service. Office 365 features enhanced enterprise social capabilities with SharePoint and Yammer today, and Lync-Skype connectivity for presence, instant messaging (IM), and voice by June. The new Office 365 service is available today in 69 markets and 17 languages and will be available in an additional 20 markets and 16 languages in the second quarter of this year.
Here is a sampling of products:
- Office 365 ProPlus includes the latest and most complete set of fully featured, rich Office applications — Word, Excel, PowerPoint, OneNote, Outlook, Publisher, InfoPath and Access — delivered as a service, on up to five devices.
- Office 365 Small Business Premium is designed for small businesses with one to 10 employees. In addition to the complete set of rich Office applications, this service includes business-grade email, shared calendars, website tools and HD videoconferencing capability in an easy-to-manage service that does not require IT expertise. Pricing is $150 per user for an annual subscription, the equivalent of $12.50 per user, per month.
You may purchase Office directly from Microsoft or through an authorized retail outlet or partner. More information on Office and how to sign up for a free trial is available at http://www.office.com.
Web Design Tips
4:11 Web Design DO: Customer Interaction: People come to your website to find out more about your product or service. Once they get there, they may have questions and your site should offer the answers, in some way, shape or form. Allow these potential customers to interact with you so that you become a trusted resource to them.
Examples: Offer a free e-book that explains your product and how to use it. Of offer them a complimentary webinar class or e-course that shows them step-by-step how your service enhances their lives. The key is to get them to know you, like you, trust you, then buy from you.
4:50 Web Design DON’t: Make Things Hard and Confusing: Just as great design and an informative website can bring you business, having confusing navigation can scare plenty of business away. Make your navigation simple and easy to operate. The main things that a potential client wants to find out are: What do you do? and How Can I contact You?
Make what you do plain and easy to understand. You’ll also want to make it a prominent part of your websites so there’s no confusion. And when they’re ready to contact you, make sure they don’t have to go on a scavenger hunt. Your phone number, location and email information should be front and center.
If you’re confused about design; you don’t have the knack for it, you don’t want to do it, but you know you need it, contact us. We have web design AND graphic design services that can fit into any budget, so go to our website, www.csicorporation.com and go to the Web Design Services and contact us for your Free Consultation.
5:54 Get Photoshop for $19 a month.
Some users aren’t ready to fork over the $49 a month subscription price for Adobe’s new Creative Cloud, because they aren’t sure if they need all the tools that are included.
Adobe is now offering another called Single-App Membership. What this means is that you can now get full access to the very latest version of any single Creative Suite application for just US$14-19 a month – including Photoshop CS6, InDesign CS6, Illustrator CS6, Acrobat XI Pro, and more.
Your single-app membership allows you to download and install the applications directly on your own computer desktop, providing you all the same features and functionality of regular Creative Suite products. You’ll also get a free sign-up with the Creative Cloud, 20GB of online storage along with the ability to sync and share your work on virtually any device. You can run the software on up to two of your computers, including both a PC and a Mac.
With this now, more cost effective option, you can always be running the best and most current version, and be your most productive.
Plus, all of the CS6 trials can be converted to single-app memberships without reinstalling the software. And if for some reason you should decide within 30 days of joining that it’s not for you, you can easily cancel for a full refund.
Thank you for joining me for this first edition of DIY Design. Tune in again Monday, we’ll have some more great tips for you.