Alvin is a doer and gets the job done

Alvin was/is considered a SME in his field. Alvin is a doer and gets the job done indivdually or a...

Lee Canady
Call Center Engineer at Verizon Business

5.0
2016-10-31T15:33:36-04:00

Lee Canady
Call Center Engineer at Verizon Business

Alvin was/is considered a SME in his field. Alvin is a doer and gets the job done indivdually or a as a team. He is a great team player as with Alliance Data, he was the Data/PC SME however; assisted with the telephony as needed until taking on that responsibility fully. Alvin is a well-rounded, hard worker.

Carol took my website from mediocre to beautiful

I would like to recommend Carol Dunlop for any web design business you may need. She took my website from...

Kimberly Purcell
Artist/Owner
Creative Canvas, LLC

5.0
2016-10-31T16:12:49-04:00

Kimberly Purcell
Artist/Owner
Creative Canvas, LLC

I would like to recommend Carol Dunlop for any web design business you may need. She took my website from mediocre at best to a fully functioning, much easier to use beautiful site. She listened to me, provided useful feedback and went to great lengths to make sure my website functioned just the way I wanted it to! There were several special requirements I was looking for and Carol was able to meet all of those and more. I have received many compliments on my new website design and have shown an increase in business due to this improvement as well. I highly recommend Carol and feel certain that you will benefit from her services.

Working with Carol was an excellent experience in every way

While in the process of creating a social media marketing strategy for by start-up business I had the great pleasure...

Sincerely,
Vicki Gordon

collinsgordongroup.com/

5.0
2016-10-31T16:15:02-04:00

Sincerely,
Vicki Gordon

collinsgordongroup.com/

While in the process of creating a social media marketing strategy for by start-up business I had the great pleasure to work with Carol Dunlop. It was an excellent experience in every way. Carol is very patient in working with social media novices such as myself. She explains opportunities, and how to maximize those opportunities, in easy to understand terms and provides hands-on guidance with each project and assignment. I would highly recommend Carol for work related to social media and web design. She is excellent.

CSI clarifies with the customer before doing work

Here are things I like about working with CSI: - They are prompt in your appointments, emails, and replies. -...

Ken Walter
Integrity Landscape Group

2016-10-31T16:16:48-04:00

Ken Walter
Integrity Landscape Group

Here are things I like about working with CSI: - They are prompt in your appointments, emails, and replies. - They also clarify with the customer before doing work. - They communicate with the customer throughout the process to make sure everything is still understood. - Their billing is pretty thorough too. - And, their work is good. - There were few to no calls regarding mistake/ miscommunication here and there. If there was it was handled immediately.

Carol is prompt, knowledgeable and easy to work with

Carol has been attending to Mom-Talent's website for several years. She is prompt, knowledgeable and easy to work with. She...

Barb Stengard
Owner
Mom-Talent, LLC

www.mom-talent.com

5.0
2016-10-31T16:18:27-04:00

Barb Stengard
Owner
Mom-Talent, LLC

www.mom-talent.com

Carol has been attending to Mom-Talent's website for several years. She is prompt, knowledgeable and easy to work with. She provides superior services at prices that are affordable.
5
4

Keep Your Clients Interested in Your Business

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Are you the only company doing what you do? To be honest, probably not, even though your product or service may indeed be unique, there are likely hundreds of other businesses that can be similar or even the same as yours.

  • How do you make what you do stand out?
  • How do you keep your clients coming back and using your business to satisfy their needs over and over again?

Keep them in your loop!

What’s your loop? Why your email newsletter of course.

I’ve heard more times than I can count that email marketing is dead. Well, it’s just about as dead as the magazine you keep buying from that newsstand every month. “They” said that magazines were a dying breed too. Not true at all. There’s plenty of information that you have in your head, about your business that your audience would love to hear. You just need to get it out of your head and into your newsletter.

Here are some ideas you can use to help you get your newsletter up and running and regularly arriving into your client’s inboxes.

1. Go Digital

It just doesn’t make sense to create a paper newsletter anymore. Digital is easy, fast and can be free, depending on the provider you use. I like both MailChimp and Constant Contact.

MailChimp is free for up to 2000 subscribers, which is perfect if you’re just starting out. However, their interface is just a little challenging. But once you get it, you won’t turn back.

Constant Contact, on the other hand, is ALL about being user friendly with their drag and drop interface. Plus, you get the first 60 days free.

2. Keep it Short and Simple

Yes, digital is easy and cheaper, but that also means it could be overlooked quicker if your newsletter seems like it’ll take too long to review.

Your audience is busy and bombarded with email newsletters and other information every day. If you don’t catch their interest with brevity, you’ve lost them for good.

Choose one main story and only include the first paragraph. Link back to your blog so your audience can read the rest of the story. Add in a puzzle or “did you know” fact about your industry and a sale item that includes a description, price and link back to your site to purchase. That’s enough to get you started. Once you get on a regular schedule, your readers will let you know what they like, don’t like and “wish they could see more of.”

3. Get on a Schedule

Speaking of schedules, consistency is key. If your audience knows that each month or every 2 weeks, they can expect a little present (your newsletter) in their inbox, they’ll be more apt to look forward to it and actually read it. A hap-hazard publishing schedule equals loads of unsubscribers each time you hit “send.”

Confession: I started this series about a year ago. It was fine at the beginning, then I started getting business (which is a good thing), but I didn’t make time to create the newsletter. I stopped sending it until I could get a handle on scheduling and production. That’s why I’m sharing this with you.

4. Fresh Content is Best

There are so many tools out there to help you with content for your newsletter.

  • Make the web work for you by storing all those sites, articles and snippets using Evernote
  • Use the Feedly service to search RSS feeds, blogs and articles to find information that includes your preferred keywords
  • Good ole’ pen and paper and a folder work when you just need to jot down an idea and put it in a safe place
  • Facebook pages and groups, Twitter searches and Google+ pages and communities are great tools to use to find interesting people and information to share with your audience
  • Visit local bookstores and browse the magazine racks. See what headlines the covers are sporting and use those topics to craft content your audience WANTS to read FROM YOU.

5. Welcome Your New Sales Team Member

Let’s face it, you’re in business to make money. Even if you are a non-profit, you still need money—in some way, shape or form—to keep things going. Use your newsletter as a way to get new clients, keep old ones and broadcast how special your company really is. Use coupons, limited time offers and referral programs to keep your company on top of your audience’s mind. Each time you send out an issue, something should come back in the way of a contact, a lead, a new client, a returning client or a prospect.

That’s it for today, thank you for joining me for this issue of Email Marketing 101.

If you are ready to get your newsletter up and running,

Sign up for a FREE 60-Day Trial of Email Marketing today.
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