Today, we’re discussing a critical topic that will make you jump for joy – website loading speed! I know, I know, it’s not the most thrilling subject, but trust me, it’s crucial for your website’s success. So let’s dig into how to speed up your Elementor website for coaches.
How patient are you when it comes to waiting for a website to load? If you’re anything like me, you have the patience of a goldfish.
Did you know that the average person’s attention span is only eight seconds? That’s right! If your website takes longer than that to load, say goodbye to your visitors.
So, how do you make your Elementor website lightning-fast? It’s simple! The trick is to optimization.
What is optimization?
Google’s English dictionary provided by Oxford Languages says, “It’s the action of making the best of more effective use of a situation or resource.”
And since Google uses site speed as a ranking factor, a fast website can help improve your SEO rankings. So it’s a win-win all around!
But why is fast loading so important? Well, aside from avoiding the frustration of watching a loading circle spin endlessly, slow loading speeds hurt your website’s ability to function as your 24/7 Sales Director.
Let’s be real, nobody wants to stick around for a website that takes longer to load than it does to make a cup of coffee. So, if you want to make a killer first impression and keep visitors on your site, it’s time to speed things up.
Here’s how to speed up your Elementor website along with a few plugins that can help:
Using Elementor’s own settings and “experiments” as they call them, you can adjust these Performance Enhancers to speed up your website. Some settings may only be available in Elementor Pro.
Lazy Load Background Images: Some websites can take a long time to load because there are lots of pictures. This can slow the website down. This tool makes the pictures load only when you need them. It does this by incorporating special computer coding that hides pictures until the user scrolls down the page. You’ll see the pictures start to load as you scroll.
Improved Assets Loading: This definitely makes your website load faster. Because it only loads the elements that are needed for each page, which makes the entire page show up faster. It makes the parts that help the website work smaller, so they don’t take as long to load. This helps people who have a special way of using the internet to see websites called HTTP/2.
Improved CSS Loading: The Conditional and Inline CSS Load Experiment is a special tool that helps make websites load faster. It works by only loading the parts of the website that you actually need, instead of loading everything all at once. This saves time and makes the website work better.
Additional Custom Breakpoints: When you make a website, you want it to look good on all devices like computers, tablets, and phones. Breakpoints are like special helpers that make this happen. They use different rules for the website depending on how wide the screen is. For example, if you have a big screen like on a computer, a heading might be sized at 55 pixels. But if you have a smaller screen like on a phone, the same heading might only be 21 pixels so it fits better. Sometimes you need even more helpers for your design, you can control these helpers in the Site Settings.
Large images can slow down your website, so it’s essential to optimize them for use on the web. You can use image compression tools like TinyPNG or ShortPixel to reduce the size of your images without compromising their quality.
Recommended Plugin: Smush: Smush is an image optimization plugin that can reduce the size of your images without compromising their quality. It will automatically compress and resize images on your website, leading to faster loading times.
Caching plugins like WP Rocket or W3 Total Cache can significantly improve your website’s loading speed by storing frequently accessed data on the user’s device. This means that subsequent visits to your website will be much faster.
Recommended Plugin: WP Rocket: WP Rocket can significantly improve your website’s loading speed. It features an easy-to-use interface and comes with features like page caching, minification, and lazy loading.
HTTP requests are made whenever a user accesses a website, and each request can slow down your website’s loading speed. To minimize HTTP requests, you can reduce the number of elements on your website, including images, scripts, and stylesheets.
Recommended Plugin: Asset CleanUp: Asset CleanUp helps you reduce the number of HTTP requests on your website by selectively disabling unnecessary scripts and stylesheets. It can help also help you identify and disable unneeded files on your website.
Large images can slow down your website, so it’s essential to optimize them for use on the web. You can use image compression tools like TinyPNG or ShortPixel to reduce the size of your images without compromising their quality.
Recommended Plugin: WP Optimize: WP Optimize does exactly what it says, helps you optimize your website’s database, which can improve your website’s loading speed. It features an easy-to-use interface and assists you in removing unnecessary data.
Lazy Load for Videos is a plugin that can help you reduce the loading time of videos on your website. It works by only loading videos when they are visible on the screen, reducing the amount of data that needs to be loaded at once.

Choose a Fast Hosting Provider: Your website’s hosting provider can have a significant impact on its loading speed. Ensure that you choose a reliable and fast hosting provider that can handle your website’s traffic and load times. You also want to ensure that you choose a hosting provider that either specializes in WordPress websites or has specific products that cater to WordPress hosting. Most coaches start out with a shared hosting account and may not need anything more complex. Consider using a Content Delivery Network (CDN) like Cloudflare or Akamai, which can distribute your website’s content across multiple servers, resulting in faster loading times for users around the world.
Clean up your WordPress Database
Cleaning up your WordPress database can help improve website performance and speed by reducing the size of the database and optimizing its structure. Here are some steps you can take to clean up your WordPress database:
Backup your database: Before making any changes to your database, it’s essential to backup your data. You can use a plugin like BackupWordPress. I use this plugin on all my sites to make sure they are backed up correctly and frequently.
- Delete unused plugins and themes: Unused plugins and themes can take up valuable space in your database. Delete any plugins and themes that you are not using.
Remove spam comments: Spam comments can accumulate in your database over time and take up space. You can delete them by going to the Comments section in your WordPress dashboard, selecting Spam, and deleting them. Use Akismet, a super awesome plugin that is also included on all the websites we create.
- Optimize database tables: Over time, database tables can become fragmented, which can slow down your website. WP-Optimize is the easiest, fastest and most reliable way to optimize your database. No coding skills required.
- Remove post revisions and trashed content: WordPress saves post revisions and trashed content, which can take up a lot of space in your database. WP-Optimize take care of this as well.
Advanced Database Cleaner: This plugin is another powerful option for cleaning up your WordPress database. It helps you to remove unnecessary data and optimize your database for faster performance. It allows you to clean up post revisions, spam comments, unused tags, and more. The plugin also comes with scheduling options, so you can set it to run automatically on a regular basis.

How Many is Too Many plugins?
When visitors access your website, WordPress loads all active plugins from your website server. Since plugins can take up a lot of server processing power, they can significantly impact your web design, loading speed, and load times. Plugins operate on either the frontend, backend, or both. Plugins that operate on the backend do not affect your website’s speed. However, you should focus on frontend plugins since your goal is to speed up your website loading time for your visitors.
Frontend plugins can slow down your website speed in several ways. Some plugins make database requests to display content on your website, such as related posts or social media feeds, which can slow down the frontend. Other plugins work in the background and make rewrites to your database, such as traffic analytic tools, which can also affect your website’s speed. Additionally, plugins that require custom styling usually involve additional Javascript and CSS code, increasing the number of HTTP requests a web page makes to a server and increasing load times.
What’s a coach to do? You need plugins to make WordPress as awesome as it can be, but you also need your website to load fast. Here’s how you can determine if plugins are slowing down your website and take action to optimize your website’s performance.

Step 1: Run a website speed test: Use a website speed testing tool such as GTmetrix or Pingdom to test your website’s load time. If your website is slow, the tool will show you which elements are taking the most time to load, including plugins.
Step 2: Use a plugin performance profiler: There are several plugin performance profiler tools available that can help you determine which plugins are slowing down your website. A popular option is GTmetrix’s Waterfall Chart.
Step 3: Disable plugins one by one: You can also try disabling plugins one by one and testing your website’s load time after each one to see if it makes a difference. This method is time-consuming, but it can be helpful in identifying specific plugins that are causing issues.
How your website loading speed affects your Search Engine Rank
Why is website loading speed so important? For one thing, it affects your website’s search engine rankings. That’s right, Google takes into account how quickly your website loads when deciding where to rank it in search results. And let’s be honest, nobody wants to be on any page of Google, other than page number ONE.
What’s that saying? “If you want to hide a dead body, put it on Page 2 of Google search results.”
Google and other search engines prioritize websites that load quickly and provide a seamless user experience. When a website takes too long to load, it creates a negative experience for the user, and search engines will be less likely to rank it high in search results.
With the introduction of its PageSpeed Insights tool, Google has made website speed a top priority. The PageSpeed Insights tool measures a website’s loading speed and provides suggestions for improvement. Websites that load faster, rank higher, which leads to increased visibility and discoverability.
If you aren’t the web guru for your website, ask your web developer what they’ve done to increase your website loading speed. If they look at you (or your email) with a blank stare, it’s time for a new developer. Hey, I’m always available to help you out by running these tests for you. (Just saying . . .)

Website loading speed and Bounce Rates
Since the average internet user won’t wait more than a few seconds for a website to load, it’s essential for coaches to optimize their website loading speed.
Website loading speed affects other aspects of search engine optimization (SEO), such as bounce rates and mobile-friendliness. Slow-loading websites are more likely to have high bounce rates, meaning visitors leave the site without engaging with it or only viewing one page. If a website takes too long to load, visitors are more likely to become frustrated and leave.
High bounce rates can also lead to a decrease in conversions, when it comes to sales and sign-ups. If visitors leave your website without engaging with or even looking at what you have to offer, they are less likely to come back and try again.

What’s Mobile-Friendliness Got to do With it?
According to TechJury.net, mobile devices accounted for 49.78% of all web visits in 2022, while desktops made up the remaining 50.22%.
Mobile-friendliness means that the website is designed and optimized to be easily viewed and used on mobile devices such as smartphones and tablets. A mobile-friendly website typically has a responsive design, which means the layout and content of the website adjusts and fits well on the smaller screen of a mobile device, just as it does on a larger screen like a tablet or iPad. It also means that the website’s features and functionalities are easy to access and use on a touch screen, and the website loads quickly even on slower mobile internet connections.
With the increasing number of people accessing the internet on mobile devices, website loading speed has become a crucial factor in mobile-friendliness. Mobile users are often on-the-go and looking for quick access to information, meaning that slow-loading websites will frustrate them and cause them to bounce to the next site.
Use Google’s Mobile-Friendly Test tool to see where your website stands.
If you’re not sure if your Elementor website is loading fast enough. Fear not, the Elementor website builder’s latest version is here to save the day! With external CSS files, custom CSS rules, and the ‘srcset’ attribute for widgets, your website will load faster than you can say “holy moly that was fast!”
Which of these speed optimization strategies will you use for your website?
Let us know in the comments.
By using these speed optimization techniques on your Elementor website and implementing these methods, plugins and Elementor Experiments, you can significantly improve your Elementor website’s loading speed. Doing so will lead to a better user experience and improved search engine rankings for coaches.
If you want your website to be successful, you need to pay attention to its loading speed. Nobody likes a slow website, and as a coach, you need to make sure we’re putting your best foot forward. So, go forth and optimize your Elementor website for lightning-fast loading speeds!
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