WOW! Website VIP Strategy Day — Carol J. Dunlop
30+ Years Building Client-Converting Websites Only 3 VIP Days Per Month Your Business Needs Your Brain, Not Your Hustle 6 Hours · Complete Blueprint · Done Together 30 Years Building Client-Converting Websites Only 3 VIP Days Per Month Your Business Needs Your Brain, Not Your Hustle 6 Hours · Complete Blueprint · Done Together
A Done-With-You Intensive

Map your entire website in six hours.

No more staring at blank pages. No more "I'll work on it next week." Just one focused day where we build the complete blueprint for your client-converting website — together.

Duration
6 Hours
Format
1:1 Zoom
Investment
$1,497
Book Your Strategy Day
Carol J. Dunlop
Every page · Every section · Every word
The Reality

Your website has been on the to-do list for how long?

  1. You know what you do, but somehow can't put it in words on your homepage.
  2. You've downloaded every "free template" and still have a blank page.
  3. You start, get stuck on the About page, and abandon it for another month.
  4. You're losing clients to competitors with worse offers and better websites.
Knowing what to do and actually doing it are two very different things. The VIP Day exists for the second part.
The VIP Strategy Day

One focused day. Your complete website blueprint.

We spend six hours together — screenshare open, coffee in hand — mapping out every page of your website. I ask the questions. You answer. We build the messaging, the structure, the strategy. By dinner, you have a complete blueprint ready to build or hand to your designer.

7
Essential pages mapped
30
Days of follow-up support
100%
Done-with-you, not lectured at
3
VIP Days I take per month

What you walk away with

Not a recording you'll never watch. Not a generic template. A complete, customized blueprint built for your business in real-time.

01 — Foundation

Avatar & Strategy Clarity

We define exactly who you serve, what they want, and how to speak to them — before writing a single word of copy.

02 — Homepage

Complete Homepage Blueprint

Hero section, transformation messaging, social proof placement, and CTAs. Your homepage will pass the 5-second test.

03 — About Page

Your Story, Strategically Told

Built on connection, not credentials. Opens with a hook, ends with a CTA, and never sounds like a boring resume.

04 — Services Page

Offers That Sell Themselves

Clear descriptions, who-it's-for framework, pricing strategy, and CTAs that make people say "yes, this is for me."

05 — Conversion Pages

Opt-In, Testimonials & More

Every page that builds your list, showcases proof, and moves prospects through your funnel.

06 — Support

30 Days of Email Access

Questions always come up during implementation. I'm there for a full month after our session — no extra cost.

How It Works

From booking to finished blueprint in three steps

01

Book & Prepare

Week 1

You book your session and complete the pre-work questionnaire (about 30 minutes). I review your business, current website, and goals before we meet — so we hit the ground running.

02

VIP Strategy Day

Week 2 · 6 Hours

We spend six focused hours together via Zoom. Screenshare open, working in real-time. I ask questions, you answer, and we build your complete website blueprint section by section, page by page.

03

Implementation

Weeks 3-6

You build your site (or hand the blueprint to your designer). I'm available via email for 30 days for any questions that come up during implementation. From idea to launched website in roughly 4-6 weeks.

Honest Truth

This isn't for everyone

This is for you
If any of these sound like you...
  • You've been putting off your website for months (or years)
  • You know what you do but can't figure out how to say it
  • You're tired of figuring it out alone
  • You want it DONE — not "someday"
  • You're ready to invest in getting it right the first time
  • You'll show up and do the work during our session
This isn't for you
Be honest with yourself...
  • You want someone to write your copy FOR you
  • You're looking for a designer to build your site (I don't build)
  • You're not ready to invest $1,497 in your business right now
  • You'd rather work through it solo at your own pace (grab the workbook)
  • You're brand new and haven't made your first sale yet
  • You want a magic pill — this requires you to show up
I had been "working on my website" for two years. Carol got me unstuck in six hours. By the end of our day, every page was mapped out and I knew exactly what to do next. Best investment I've made in my business.
Shalene S.
Business Coach · VIP Day Client
The Investment

One day. One price. Everything mapped.

$1,497
Payment Options
Pay in full or 3 payments of $549

Your investment includes pre-work review, the 6-hour intensive session, your complete website blueprint document, and 30 days of email support after our session.

Book Your VIP Day
Only 3 VIP Days Available Per Month
Common Questions

Before you book

Can't I just buy your workbook and do this myself?
Absolutely. The workbook is $67 and has everything you need. The difference is time and accountability. The workbook takes 30 days if you follow the roadmap. The VIP Day takes 6 hours. If you've got the discipline to work through it solo, save the money and grab the workbook. If you've already tried DIY and your website still isn't done, the VIP Day might be a better fit.
What if I freeze up and can't think of what to say?
That's exactly why I'm there. I ask the questions, you answer. I help pull out the messaging that's already in your head but somehow won't make it onto the page. You're not expected to show up with all the answers — that's the whole point.
Do you build the website for me?
No. This is strategy and messaging, not technical build. You'll walk away with a complete blueprint that you can build yourself, or hand to a designer. I can refer you to designers I trust if you need one.
What if I need more than 6 hours?
Six hours is almost always enough when we're focused. If you genuinely need more time, we can schedule a follow-up session. But in 30 years of doing this work, I've found that six focused hours produces better results than ten distracted ones.
Can I bring my team or business partner?
Absolutely. I've had clients bring their designer, VA, or business partner to the session. Just let me know in advance so I can prepare accordingly.
How soon can we do this?
Usually within 2-4 weeks of booking, depending on my calendar and your availability. Sometimes sooner if I have a cancellation. I only take 3 VIP Days per month to ensure quality, so booking early is recommended.
Carol J. Dunlop
About Carol

30+ years building client-converting websites

I've been designing websites since 1994. Before "responsive design" was a thing. Before WordPress existed. Before social media was even a concept.

In three decades, I've built websites for coaches, consultants, service providers, and purpose-driven entrepreneurs across nearly every industry. I've seen what works, what doesn't, and what wastes your time.

The VIP Strategy Day is everything I've learned, condensed into one focused intensive — designed for entrepreneurs who are done DIY-ing and ready to get it right.

— Carol
Your Business Needs Your Brain, Not Your Hustle

Stop "working on it."
Let's just build it.

Six hours from now, your website could be completely mapped out. The only question is whether you book the day.

Book Your VIP Strategy Day
Your business needs your brain, not your hustle.
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