Your website is the hub for your business, whether you’re online, offline, or both.
It’s time to change how you think about your website and make it work for you.
No longer is a simple place-holder type website acceptable.
Nor can you throw up a website and hope for the best.
Just because you pump a lot of time, effort, and money into your website doesn’t guarantee that you’ll be found and hired by the people you want to work with.
In this article, I’ll show you 6 website design strategies that attract ideal clients.
Each strategy is important because they showcase a different part of the journey; from visitor, to lead, to paying client.
Your website must answer questions
Every time someone lands on your site, they have questions in their mind that they are seeking answers for.
It’s your job and the job of your website to answer those questions immediately (like on the front page). And to back up those answers with facts, testimonials, and content throughout your site.
Example: You are a productivity coach. Your goal is to help people live better and do more with the same 24 hours we all have.
Think about what stops your audience from achieving this goal.
Now, sit down and write out ALL the scenarios.
Next, take each scenario and add a “Do this instead . . .” type of advice.
Once you’ve done this for each of the scenarios, weave that into your website content.
- Videos that tell a story
- Graphics, charts, and memes
- Audios that provide deeper answers
- And of course, your compelling text
What this does is show your audience that you understand their situation.
And that you have the solution that will work for them.
Your website must look GREAT
The looking great part goes without saying.
However, let’s dig a little deeper into what it really means.
Design is subjective.
What looks great to one person can be distracting to the next.
Your goal here is to showcase your personality and enforce your mission and endgame of helping your audience.
Your layout needs to be pleasing to your audience’s eyes and mindset.
Remember, this is their first encounter with you and your brand.
You want them to think – Professional, Correct choice, YES!
Which means grammar is on point, graphics are sized correctly and sharp, and the flow makes sense.
Little things make a BIG difference in how you’re perceived by potential clients.
Keep in mind the journey you want to take your prospect on from the time they hit your website, until they leave.
Take a look at our client Amy Walker’s website.
Her home page not only tells you WHO she works with and HOW she helps, but she also gives you ways to reach your goals. She does this without asking you to purchase anything.
Your website should drive passive income
If it sounds like your website is working for you, you’re absolutely correct.
As I stated earlier, your website is the hub for your business.
It should be encouraging visitors to Take Action.
And open their virtual wallet to buy something.
Your website should give each visitor the answers they are searching for about your business along with how you can help them. They are looking for help so they want answers.
First, think about Search Engine Optimization (SEO) and how your site ranks in the search engines. SEO is a great and under-utilized way to draw organic traffic to your site from the search engines.
Each page of your website should be optimized with your specific keyword phrases so those people who search for those phrases online will find your site in their search results. These phrases should be relevant to your business, relevant to the content on that exact page, and be used naturally in the content of each page.
Think about the exact words or phrase your future client will actually put into the search engine bar on Google, Bing, or Yahoo.
These are the keyword phrases you must us on your website.
By utilizing SEO on each page of your website, you are almost guaranteeing that the people who are looking for you will indeed find you.
And when they do, you’ll have something to offer them in a range of products, services, and price points.
Not only can you present your services, you can also present tools that they can purchase, using affiliate links, to help them achieve their goals.
Your website serves as your customer service Director
Your website is the first point of contact for your future client.
Naturally, they’re going to be curious as to how you operate and how you can help them. Wouldn’t you be?
Here is where your website can stand in your place and provide all the information, strategies, actions, and answers they are seeking.
You can do this in several ways:
- Create an FAQ page to answer the most common questions
- On your contact page, provide a short list of questions they might ask and have a form ready for them to use.
- Provide answers throughout the site, sprinkled into your content.
- Create an AMA (Ask Me Anything) video that answers more questions.
- List out how your solutions can help them do what it is they are trying to do.
Your website MUST market your business
Your website is a marketing tool.
Actually, it’s the best and most extensive marketing tool you have.
Make sure you use it to the fullest.
People buy from people, not logos or brand statements . . . people.
Your goal is to humanize YOU in your audience’s eyes.
Connection, understanding, and empathy are key.
Once they know you CAN solve their problem because you UNDERSTAND where they’re coming from, that’s 95% of the acquisition battle.
Here’s some examples to help connect:
- Blog about scenarios, situations, and strategies that guide them to the solutions you provide
- Emphasize HOW your solutions solve their problem
- Showcase testimonials of satisfied clients
Your website MUST be responsive
A responsive website shows correctly on any device: laptop, desktop, phone, or tablet.
Most people are viewing your website from their phone or other mobile device, so it’s imperative that your site shows up correctly on whatever device they are on.
If they have to pinch to enlarge or shrink the screen because they can’t read that 0-point sized text, they will leave and find someone else.
If you have a WordPress website, you don’t have to worry about that because Wordpress has responsiveness built in.
That’s one thing that I love about WordPress, they’ve been ahead of other website platforms for years.
WordPress powers over 30% of the websites out there.
That’s why we only create WordPress websites that are WOW! Websites.
By utilizing these 6 website design strategies that attract ideal clients, you can create a steady stream of traffic to your website who become leads and then easily convert into clients.
To ensure you’re creating a WOW! Website, the kind that seeks out leads and converts them into paying clients, download the FREE WOW! Website Planner.
6 MORE Ways to Attract Clients
Check out my video that shows you 6 MORE strategies on how to use your website to attract clients 24/7.