Getting on the show is half of it.
Most people either never get asked to be a guest, or they do the interview, share the episode once, and the audience they just reached never hears from them again. The Visibility Booking System™ covers both halves. You figure out where you belong, get on the radar of the right hosts, pitch them, and then set things up so the people who hear you can actually find you.
What’s inside: six phases, in the order you’ll use them
- Phase 1, Strategic Positioning: Write your expert positioning statement, then build a signature talk with title options, a description, learning outcomes, and a simple structure you can reuse.
- Phase 2, Opportunity Identification: Define your ideal platform, find podcasts, summits, and conferences with research checklists, score each one with a qualification checklist, and choose your top 7 targets.
- Phase 3, Relationship Building: Follow a 2 to 4 week warming sequence so you’re not a stranger in the inbox, with worksheets for personalizing each outreach.
- Phase 4, Pitch Development & Execution: Build your media kit (three bio lengths, headshot checklist, topics, interview questions), then use the Master Pitch Template Library for podcasts, summits, in-person events, and two follow-ups.
- Phase 5, Opportunity Maximization: Use content and tech prep checklists and a lead generation checklist (appearance landing page, special offer, tracking, follow-up emails), plus delivery tips, post-appearance promotion, and ROI tracking.
- Phase 6, Visibility Momentum: Turn one appearance into the next with the Opportunity Chain Strategy, a 12-week visibility calendar, and a metrics dashboard for your monthly and quarterly review.
- Bonus, Top Visibility Accelerators: A networking plan for your 10 dream connections, a streamlined production system, and an authority amplification framework.
When you finish, you’ll have
- A one-paragraph expert positioning statement you can say out loud
- A signature talk with a title, a 100-word description, and a three-point outline
- A scored list of opportunities, narrowed to your top 7 targets
- A media kit with short, medium, and full bios, 3 to 5 topics, and suggested interview questions
- Pitch emails for podcasts, summits, and in-person stages, plus follow-ups, ready to make your own
- A 12-week visibility calendar and a dashboard that shows what’s working
This is for you if you’re a coach, service provider, author, speaker, or small business owner who knows your stuff and wants more of the right people to hear it. You’d rather build real relationships with hosts than blast the same pitch to 200 inboxes.
To be straight with you: this is a workbook, not a done-for-you booking service. Nobody will pitch for you or promise a specific number of bookings. You do the work, and the system keeps you from wasting time on the wrong things.
Instant digital access. 35-page fill-in workbook.
