It’s not enough to know your stuff. You may be the expert your audience wants to work with, but if they don’t know you exist or what you can do for them, your efforts, training, and knowledge will basically go untapped.
But don’t get disheartened, you can follow these simple steps to get noticed by the people who want to hire you.
- Blog and Promote Consistently
Blogging is a great way to get all the knowledge out of your head and in front of people who will hire you. However, the key to making blogging work is consistency; consistency in creating and posting new blogs and consistently promoting those blogs. Each time you post a new blog, you need to promote each and every post so that your followers see the new content you’re putting out into the market space so they can start anticipating new entries. A funny thing happens when you post and promote consistently, the people who follow you will start to tell their friends about you so they can follow you too. What’s better than new followers?
The other thing that happens with posting and promoting is that people see that you still exist and that you’re still actively working in your brilliance, this is important nowadays with new businesses popping up and disappearing every day.
- Post Where Your Audience Hangs Out
“Killin’ it” on social media is great. Knowing the algorithms and which photo filters get the most engagement is awesome. But what’s 100x better is posting, being active, and killin’ it on the platforms where your audience frequents.
Facebook has over 2 Billion users, but is your audience part of that number? Maybe, maybe not. How do you know? Research. OK, OK, don’t roll your eyes and run for the hills, it doesn’t take a lot of time to research and find out where your audience hangs out. Consider this a money-saving activity.
If you have money to burn, don’t bother researching. But, if you’re like me and you hold on tight to every penny, you’ll thank me for making you research. The more time you put into learning about your audience, the more money and time you’ll save when you market to them. Because when you research, you will be on-target instead of shooting blanks into the dark.
The other thing about marketing where your audience hangs out is that it’s much easier to go where your target audience is rather than trying to drag them to the platform you are using because it’s comfortable for you.
- “Speak Out”
In my forth-coming book, UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting, I go through the steps that I’ve used to implement speaking as a part of marketing my business. One of the main reasons to use speaking is the impact that it has on others when you present your information in-person or online. I love both ways because I thrive on the energy that’s created from everyone gathered together to learn something new and interesting
In the chapter, “Speak Out,” I explain more about how speaking helps you. “Speaking from the stage or from the front of the room is one of the best ways to get up-close and personal with your audience. Giving live presentations allows your audience to see you as a knowledgeable business leader, expert, and authority.
In this age of instant messaging, emailing, and selfies, people are craving a personal connection. Sure, you can connect through social media, blogging, podcasts, videos, and even in written form such as articles and ebooks. But the true connection—the personal connection offered through a live visual and auditory experience—only comes when you connect with them through a talk or speech that you give live and in person.
The secrets to making speaking work for you are preparation, confidence, and consistency. Being prepared with topics that are relevant to what your ideal prospects/clients want to know more about is key. Having the confidence to stand in front of people comes with time and practice the more you speak, the better you’ll get. The final piece is to consistently seek out opportunities to get in front of your ideal prospects/clients. Practice these three points and you will definitely see results.”
- Become a Guest
Guest posting on other people’s blogs and making guest appearances on podcasts, and radio and TV is a great way to showcase your expertise to many people at once. It also gives you the opportunity to get introduced to new audiences and potential clients.
The key is to make sure the audience you’re appearing in front of is made up of your target audience. It doesn’t make sense to appear on anything that your target audience isn’t a part of. So do your due diligence and research the show or blog before you approach them. Once you determine that they meet your qualifications; mainly that it targets the audience you will connect with, you’re good to go.
Before your appearance or the post goes live, whichever the case may be, make sure you have an opt-in or free gift ready for everyone who watches your episode or reads your post. By doing this, you ensure that the viewer/reader has all the information they need to go deeper with you.
- Make Your Point of View Known
It’s been said that the squeaky wheel that gets the oil, that also applies to getting seen and being heard. First, you’ll need to form an opinion or take a stand on what you believe. It can be as simple as the way the weight loss industry needs to be more truthful in how they promote “sugar-free” or other enticing words on packages. OOPS, did I say that? Well, truth be told, I was a personal trainer and weight loss coach for 10 years and that was one of the subjects that I had the most to say about. But it was also one of the subjects that garnered the biggest reactions from my audience and people who wanted to know why I felt that way. I was more than happy to share my point of view.
Figure out what it is you stand for, in your industry, and make your point of view known; to your audience, competitors, and basically anyone that will listen. By making your point of view known, you become known.
This association helps you because people will know what your stance is and right away they can decide if they agree with you or not. Agreeing or not agreeing, it doesn’t matter, what does matter is getting known, being seen and heard.
Now that you have 5 great ways to be heard and seen by your target audience, what are you waiting for, get to creating.
If you’re still a little wary of which way to go or what method works best for you, schedule your Online WOW! Assessment with me. Together we’ll figure out which method will work best for you and your audience to get you seen and heard most effectively.