Your website is more than just an online brochure for your business, it’s actually the hub of your business. And your blog is your sales director.
If your blog is stale or unattended, your business won’t reach its potential. I say that with certainty because people usually visit your website and check out your blog before they decide to do business with you.
Recently, I set up meetings with two separate people from LinkedIn for a Virtual Coffee. When each of them first got on the phone with me, they said that they had checked out my website to see what I was all about. And they both said that they were impressed by all that I am doing. It made me feel good that someone I’d never met before was impressed by my website and the content it included. One of the meetings resulted in me being booked for a radio show in Florida. Kewl, right?
Appearing on this radio show gives me the opportunity to get in front of a brand new audience and showcase how I can help them get rid of their pain, so they can have a more successful business.
Here are 5 ways you can showcase your awesomeness on your blog, so clients come to you instead of you chasing them.
- Blog About What You Know
You’re a smart cookie, after all, you’ve lived a life full of adventure, whether you realize it or not. There are things that you know how to do that other people will pay you to know for themselves. Think of your life experiences, work knowledge, that thing that people always ask you about, or that process that you know saves tons of time and headaches. The key is to get all of “that” out of your head and onto your blog, where you can help your audience to be better.
- Take the RSS Shortcut
RSS stands for Really Simple Syndication, simply put, you can take one URL, www.yourwebsite.com/feed and share one or all of the articles on your blog with your audience in your newsletter, automagically. WordPress websites come pre-packaged with the RSS functionality. If you want to see what I’m referring to, type your website into any browser and put “/feed” at the end.
What you’ll see is code and looks like gibberish, but to a mail provider like Active Campaign or MailChimp, it’s the key to sharing your blog with your mail list easily. Each of those platforms have instructions on how to do it. Now, all you need to do is set it up and start blogging.
- Stay Regular
There’s nothing worse than looking forward to something and it doesn’t happen. That’s the feeling that you’re giving your audience when you don’t publish to your blog regularly. Creating and publishing one blog every couple months is not only a waste of time, it’s a let down to the people who look to you for direction. While I have your attention, take a few minutes to decide what you’ll blog about—the individual topics—and when you’ll publish them. The best thing to do is to create an editorial calendar and then post it on your website. It will help to keep you accountable and your audience informed and anticipating your next article, a WIN/Win for everyone.
- Keep it Interesting
If you’re anything like me, you have to change things up or you get bored. Blogging is no different. Most people think of blogging as writing endless articles, but it can be what you want it to be. You are unique, your blog should be also. You can use the following ideas to change up the content on your blog as often as you wish.
- Quote pics
Even if you start out with one type of content, you can always switch or mix it up. It’s your blog, do you!
- Utilize the Most Popular Blog Formats
It’s no fun to sit down to create a blog post and all that comes to mind is “what will I write about?” We discussed that in my first point, but now you have to actually write it out. Here are some formats to help get you going.
- List: Create a Top 10 list of the biggest problems or pain points in your industry and provide your solutions as the answers.
- Round-ups: Connect with 10, 15, or even 30 of the most influential people in your industry and ask them each to answer one question. The question should be top of the mind for your audience. Then publish the post with the expert’s answers, headshot, and website address.
- Interview: Interview people in your industry or people who can help solve a problem for your audience. Then post the audio or the written answers to your blog.
Once you kickstart your blog and keep it going on a regular basis, your audience will build the KNOW, LIKE, and TRUST factor that leads to them converting from reader to buyer. It won’t come overnight, although it could—it only takes one post, at the right time to the right person to convince them to purchase. However, the key is to establish you as the expert and your brand as the solution. That usually doesn’t happen overnight, but instead over time. But when it does, you have clients and customers who stay with you for the long haul, not just for the quick sale.
Your website is your business hub, it’s the place where you can truly showcase you, your brand, and how you can help your ideal audience solve their problem.
Unfortunately, many entrepreneurs don’t realize just how to make the magic happen to create a steady stream of clients using their website.
That’s why my friend and colleague, Nadine Mullings, the B.E.S.T. Marketing Strategist™ and I created the Website Magic Challenge. For 10 days starting April 2, 2018, you’ll be immersed in an easy-to-follow, strategically planned out challenge to help you understand exactly what you need to do to get your website up to par and your blog to “client-producing” status.
Both Nadine and I have seen immense benefits from focusing our marketing efforts on our blogs and using them as the engine that propels our individual business forward and we’re ready to share those strategies with you.
Imagine getting more traffic to your website, more visibility for your brand, and more clients for your business by making some strategic tweaks to your website that increase your “online irresistibility.”
It all starts Monday, April 2, 2018. Join the Website Magic Challenge now.
And as if you needed more coaxing for the opportunity to bring in more revenue to your business, Nadine and I have created 26 Content Ideas to Turn Your Website-Blog into a Client Magnet to help you get a jump on your blog creation strategy. This is our special gift to you for taking advantage of this challenge.
Join the Website Magic Challenge now and get 26 Content Ideas to Turn Your Website-Blog into a Client Magnet as our special gift.