In my recent LinkedIn article, I explained how important personal branding is to your success. I break down what it is, how to create it, how to use it, and what it can do for you. Check out the article.
Now, I’m going to dive deeper into creating your personal brand and how you can use social media to set it on fire.
- Deliver Live Stream Nuggets Regularly
Video is hot and that means live streaming video is an inferno. You have a choice as to which platform you will use to live stream. Choose the one or ones where your audience hangs out and talk to them regularly. Use the platform of your choice to deliver trainings that showcase your expertise, “knowledge nuggets” to amplify your authority, or on-brand storytelling to give your audience insight into what makes you tick. Either one or all of those will be very effective in showing your audience who you are and why you deserve their attention. And always remember to ask your audience to share your live stream with their followers if they feel that it has benefitted them in some way. https://calendly.com/carol-dunlop/virtual-coffee
- Unleash Your Thoughts With Inspirational Quotes
You can tell a lot about a person by the words they say and post. Choose the people you admire and post their quotes on your platforms. It’s even better if you use the words, but create your own graphics to accompany the quotes. You can use Canva.com to create eye-catching graphics for low- or no-cost. People love quotes. Make sure to include your website so that when they are shared, your branding is shared also.
Here’s an example of a branded quote that I created for our Twitter feed.
- Dive Deep with Guest Posting
There are plenty of places that welcome your guest post, but you want to be choosy. You want attention from the right audience and group of people, not just anyone. Research the blogs and websites that offer guest posting opportunities to make sure it’s a place where your unique, perfect audience hangs out. When you find it (or them), dive deeper into the content on the site to make sure it’s a fit for your voice and what you want to write about. After you’ve completed your due diligence, get to pitching to the blog or site owner to let them know how your awesome article will help their audience to “blank.”
- Get Acquainted
Friend and follow people who are influencers in your niche or industry. Some can be competitors, some can be providers who cater to your same audience, but offer complimentary services. We offer web design services, but we collaborate with CPAs, copywriters, and even graphic designers. The truth is, some of your collaborators and JV (Joint Venture) partners could otherwise be considered competitors. It’s all in how you look at them and what you want to get out of the relationship.
- Let Your Authority Shine
Your ideal prospects and future clients are waiting for you to show up and want to get to know you. A perfect way to allow them to get inside your thought process is to write articles on the subject matter you cover. Once you start letting people in and showing them the knowledge and expertise you have within, they begin to trust you and then they want to find out more about you, what you do, and most importantly how you can solve their problem.
- Use Facebook Groups to Get Known
In my book, UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting, I talk about how you can get clients using other people’s Facebook groups. You can also use the same techniques to get known in the group(s) and build your authoritative personal brand. You can accomplish both goals just by being helpful. Look for posts in the group that include #HELP/HELP, then offer assistance by answering their question and pointing them in the right direction. You’ll become known in the group as the Go-To expert so members will feel good about hiring you.
- Get in the Conversation Using Twitter
Twitter is the place where people feel compelled to let go of any inhibitions and post what they really feel. It can be good, bad, or downright scary sometimes, but rest assured there are amazing conversations happening at any given moment. You also need to be aware that there are people who troll Twitter just to stir things up. Never the less, you don’t have to engage them, I’ve found that ignoring them or unfollowing them always helps. But remember you control the conversation, whether you’re posting an initial Tweet or adding your authoritative comment. Twitter is the place to start out and allow your voice to be heard.
Now all you need to do is choose 3 of the strategies I’ve listed above and then perfect them so that they work for you. If you’re ready to take your personal branding to the next level, you need to get my book. The strategies I lay out for you help you to market your business or your personal brand. You can get the first 3 chapters free by clicking this link.