8 Reasons Why Your Social Media Marketing Sucks

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Even though social media marketing is relatively new, being social isn’t. Successful entrepreneurs and business owners all know that getting to know their customer base, I mean REALLY know them and what their expectations are, is the key to their business success. Using social media marketing to accomplish this task is easy and effective, yet some business owners totally miss the point of why they’re using social media in the first place; using this medium to draw clients in so they can sell to them.
Learn from the mistakes others have already made to create successful social media marketing campaigns that get customers begging for more.
Non-existent Newsletter
It’s imperative that you create and send out a regular newsletter to your list. The more they don’t hear from you, the sooner they forget about you and your business. You should send a newsletter or interesting mailing at least once per month.
Posting to Anyone Anyplace
Sure, social media is pretty much everywhere, but your clients probably aren’t. People are creatures of habit; they have their favorite foods, drinks, cars and social media hangouts. You need to find out where YOUR audience hangs out and post in those places.
You Don’t Post Enough
There isn’t a right formula for posting on social media, unless you’re NOT posting at all. That’s all kinds of wrong! I’ve read that you should post anywhere from 2 to 12 times per day, so what’s the right amount? Enough to get your audience to engage with what you post; is the correct answer. Each audience and platform is different. Do some research and experimenting then get to posting.
You Post the Wrong Stuff
If you’re thinking to yourself that you’re exhausted from all the posting you’ve been doing and still not seeing any engagement, you’re posting too much of the wrong content. You need to go back to your audience and ask them what they want to know more about and in what format. Those awesome videos you put up that drew ZERO reaction may not fit with what your audience wants to consume.
Empty Calories
Just like you can eat foods that don’t give you any value, you can do the same with content. Does your content provide value to your readers or it is just fluff? Can they so do something with it, take away an idea or act on what you’ve posted? If not, just stop, re-evaluate and give them what they want.
Connection Lost
If what you’re posting doesn’t cause people to engage in some way; “Like,” “comment” or “share” at least some of the time, you need to go back to the drawing board. You may be posting what you THINK they need or want but they may have absolutely no interest in it. For example, if you post healthy meals that contain long, drawn out instructions but your audience consists of busy women execs who barely have time to breathe, there’s a definite disconnect.
Too Salesy
People are smart; they can smell a sales pitch a mile away. Pitching is ok, on a limited basis, but if everything you create for social media screams “Buy Me!,” no one will buy, but they will go on to the next business that gives them solutions, not salesy pitches.
Post and Run
If you post, then don’t check to see what happened to the post—like NEVER, you might as well hang it up. Remember, you have to social. You wouldn’t call up a friend or potential client, say what you have to say and hang up would you? It works similar for social media. Each and every comment must be addressed in some way to show people you really do care that they actually engaged with your post.
When you really begin to understand the power of social media to build your brand, a whole new world will open up for you. Not only will you be able to sell more to your audience, you’ll actually begin to understand them so you can provide real solutions for their problems. That is so much more powerful than JUST selling.
Grab the infographic and share it with your audience.
8 Reasons Why Your Social Media Marketing Sucks infographic
 

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Carol J. Dunlop

Carol J. Dunlop

Carol, the Online WOW! Strategist, teaches Purpose Driven Entrepreneurs how to convert marketing into money using their WOW! Website to attract the clients they need to live the life they want.