
I was honored to be featured in the spotlight chat hosted by Wendy Y Bailey in the Business Beyond Limits group. We chatted about your online presence and how you can really rock it. A transcript of the chat follows. Become a member so that you don’t miss out on any of the awesome information Wendy Y provides.
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Carol J. Dunlop Hi everyone, excited to be here tonight 🙂
Wendyy Bailey Hi Carol and welcome to the Member Spotlight Chat! Let’s start by telling us what you do as an “Online WOW Strategist?”
Carol J. Dunlop Glad to, I help clients navigate all the “techy” stuff that goes with having a presence online. That includes email marketing, social media marketing, content marketing and of course your WOW! Website.
Wendyy Bailey That’s great! Tell us a little about how you came to be the WOW! strategist and learned about all the techy stuff.
Carol J. Dunlop I’d be happy to, my hubby Alvin is the techy one actually, he taught me EVERYTHING I know, so in order to keep up with him I had to learn. We met in 1993 and married 1 year later, then 6 months later we started our company CSI corporation.
Carol J. Dunlop Since I made the websites look pretty, I also had to know how to make them work, then social media came along and I learned how to incorporate all of that also
Wendyy Bailey Ok, let’s get into some content. What’s the number one reason most of your clients hire you to support them?
Carol J. Dunlop Great question. They hire me because they have a headache from dealing with tech. They don’t know how to make the systems like WordPress, Leadpages, and MailChimp work together. They could learn it, but who has time for that?? So I do it for them and then they can do what THEY do best, run their business.
Wendyy Bailey Are those the top “systems” you work on… WordPress, LeadPages and MailChimp? If not, what are the other systems you’re knowledgeable in?
Carol J. Dunlop Those are only a couple, I also work with Aweber, Ontraport, Active Campaign, Constant Contact, Microsoft Office and a few more. Let’s say that if you need it to do your work, I usually work with it.
Carol J. Dunlop here’s a larger list: Ontraport | Active Campaign | MailChimp | WordPress | DreamWeaver | Zen Cart | Aweber | YouTube | Twitter | Facebook | Periscope | Facebook Live | Webinar Jam | Webinar Ninja | Google Hangouts | YouTube Live | Buffer | IFTTT | Ado…See More
Wendyy Bailey That’s a lot of systems! I’ve had multiple horror experiences over the years dealing with techy people who talked over my head, lied to me about what they knew or held my website hostage… just to share a few horror stories. What do you do to keep it simple and relieve your client’s frustration?
Carol J. Dunlop So sorry to hear that 🙁 It’s so frustrating to have that happen and I’ve had clients come to me from the experiences of others. But what I do is talk to them in plain English and breakdown what they need to do into simple, digestible pieces so they get it.
Wendyy Bailey In full disclosure, you designed my website and support me in all things tech. I adore your bubbly personality and positive approach to the frustrating stuff. It truly takes a load of my mind! How do you typically work with your clients, i.e., one on one, group programs, masterclasses, etc.?
Wendyy Bailey I’ll add that you’re even nice to me when I break stuff. lol
Carol J. Dunlop Thanks Wendyy Bailey I really appreciate that and it is my goal for ALL of my clients to feel that way. Sometimes I spoil them, don’t tell anyone LOL But I work with clients one-on-one, in masterclasses and also in group programs, but it depends on what we are doing.
Carol J. Dunlop Websites are usually one-on-one, but everything social media can be handled in a group setting. Also content marketing and email marketing. So it depends on what they want and what they need.
Wendyy Bailey That’s great! Who are the types of clients you serve?
Carol J. Dunlop I love working with women business owners who want to get clients with their website. Because EVERYTHING revolves around your website, your hub and when you understand and embrace that, you succeed. And life is so much easier.
Wendyy Bailey I’m so glad you said that! I see too many ppl approach social media first rather than understanding their website as the hub/home of everything else. What’s one tip we can use to get more clients with our websites?
Carol J. Dunlop Yes, I love that and live it! The best tip I can give is to make sure your website addresses your ideal client or prospects pain points, up front, on the first page/home page. Because if they come to your site and you are talking about what is botherin…See More
Carol J. Dunlop I LOVE social media, but it is only a tool to HELP you get people to your website. THAT is where the magic happens.
Wendyy Bailey Nice! Thanks for clarifying that. It’s not just about likes, fans and followers but it’s about your ability to convert them into clients. You just shared the big secret.
Carol J. Dunlop Yes i did didn’t I, but its the truth!
Wendyy Bailey Will you share one more “client-getting” tip?
Carol J. Dunlop Sure thing. I use social media to get most, well a lot of my clients. I actually have a process called the OPA concept. It’s about using Other People’s Audience. I join groups where my ideal clients hang out, then I offer my assistance, for free to people who need help by answering their questions.
Wendyy Bailey Awesome!! Here’s a question that comes up sometimes… what’s the big difference between having a WordPress site versus an html site?
Carol J. Dunlop an Html site is limiting for most business owners, they don’t know html and don’t want to, but a WordPress site is extremely user-friendly and once you have it up and running you can make a lot of the edits yourself, without haveing to have a web designer do it.
Wendyy Bailey Nachi Salasini, I asked this question for you. 😉
Carol J. Dunlop The thing is when I answer their questions, other people see it and have contacted me also, to learn more and to work with me, in addition to the people who I’m helping.
Nachi Salasini Am I able to ask questions here Or after?
Wendyy Bailey Absolutely! Ask away!
Carol J. Dunlop Ask away Nachi Salasini and welcome!
Nachi Salasini Carol, thank you for sharing your expertise. When it comes to video – what role do you see it playing on folk’s websites?
Carol J. Dunlop thanks for joining Nachi Salasini I appreciate your support
Carol J. Dunlop Girl that is my sweet spot, video is HOT, HOT, HOT. I just did a FB live about it last night and video is the next best thing to being in person. In other words if you aren’t using it now, you NEED to be!
Wendyy Bailey I’m SO glad you asked that question, Nachi! I knew it would get Carol excited. lol
Carol J. Dunlop yes it does, LOVE video and its only going to get hotter and better and you will have so many more ways to use it in the very near future.
Wendyy Bailey Excellent! Is there a strategy to how you use video on your website?
Carol J. Dunlop The best way is to have an intro, 30 sec or so, video on your home page, then have other videos throughout your site. It allows people to see you and get to know you.
Carol J. Dunlop yes of course, since people are always wondering where they need to go to find the content to share with their audience, I created 15 free resources you can use to find and curate all sorts of content. You can grab it here, https://www.csicorporation.com/15resources/
15 Free Resources – Web Design, Social Media, Email Marketing
Get 15 Great FREE Resources for Finding and Sharing…
Carol J. Dunlop sure thing, never stop being inquisitive, that is what has helped me to learn and embrace all the new technologies that are here to stay. It’s only going to get better and deeper, so don’t think that you can’t do something just because its techy, go ahead and jump in!
Wendyy Bailey THANKS so much for being here to share your expertise,Carol. I’m honored to spotlight you as a member of the Beyond Limits Live Movement! You totally rock!!
Wendyy Bailey Feel free to share other questions for Carol here… she’ll check back to answer. THANKS again!!
Carol J. Dunlop Yes, have to run, headed to host a webinar about guess what. . . websites 🙂
Business Beyond Limits Spotlight Chat
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Testimonials
I like the one-on-one and the feed back that CSI gave me to get started. I had no idea as to how to begin my web page project. Thanks to CSI, I now have a web presence.
When asked what he would tell referrals about how he felt about working with CSI, Mr. Trego replied, " I would tell them that working with (CSI) is the only way to go because they are personable and reliable. (CSI) can be counted on to exceed the expectations of their customers.

Carol has been attending to Mom-Talent's website for several years. She is prompt, knowledgeable and easy to work with. She provides superior services at prices that are affordable.
Here are things I like about working with CSI:
- They are prompt in your appointments, emails, and replies.
- They also clarify with the customer before doing work.
- They communicate with the customer throughout the process to make sure everything is still understood.
- Their billing is pretty thorough too.
- And, their work is good.
- There were few to no calls regarding mistake/ miscommunication here and there. If there was it was handled immediately.
While in the process of creating a social media marketing strategy for by start-up business I had the great pleasure to work with Carol Dunlop. It was an excellent experience in every way. Carol is very patient in working with social media novices such as myself. She explains opportunities, and how to maximize those opportunities, in easy to understand terms and provides hands-on guidance with each project and assignment. I would highly recommend Carol for work related to social media and web design. She is excellent.

I would like to recommend Carol Dunlop for any web design business you may need. She took my website from mediocre at best to a fully functioning, much easier to use beautiful site. She listened to me, provided useful feedback and went to great lengths to make sure my website functioned just the way I wanted it to! There were several special requirements I was looking for and Carol was able to meet all of those and more. I have received many compliments on my new website design and have shown an increase in business due to this improvement as well. I highly recommend Carol and feel certain that you will benefit from her services.

I had the pleasure of working with Alvin for 4.5 years. From the moment I met Alvin, I was impressed with his professionalism and knowledge. He is a great team leader and a team player. I could always count on Alvin to fix a computer problem the first time or offer an alternative solution. Alvin's talent, dedication, and knowledge of his work are reflected in the excellent quality of the finish product. His leadership skills and ability to get along with his peers makes it a pleasure to work with him.
Alvin was/is considered a SME in his field. Alvin is a doer and gets the job done indivdually or a as a team. He is a great team player as with Alliance Data, he was the Data/PC SME however; assisted with the telephony as needed until taking on that responsibility fully. Alvin is a well-rounded, hard worker.
Alvin provided excellent customer service to myself and my departments by supporting our hardware and software needs. He was attentive, detail oriented, and aware of the fact that delays on his side directly affected our ability to serve our clients. His work was efficient and accurate,his management of issues commendable, and communications with internal co-workers was timely and effective. I would definitely hire Alvin to be part of my team again.
Alivn and I worked together at Utilipro, Alliance Data and Vertex Business Services. Alvin was very knowledgeable in his subject and performed and completed his tasks with ease. He is committed to his profession and believes that his work is a reflection of himself, so he only does his best. Alvin was always a pleasure to work with, positive, upbeat and cheerful, no matter what the situation. It was an honor to be his colleague.
I've been a client for 15 years, since I met these folks at a landscape company I worked for, where they built a beautiful and extremely forward-thinking site. Since then, CSI has built and managed 2 other company sites for me and my teams. We are currently in a complete redesign on one of them- the developer quit supporting the template and CSI stepped up and did a redesign at NO CHARGE! #customerservice.

We have been clients of Creative Services International, Inc. for many years. Carol is an awesome person to work with. She designed our website several years ago and has recently transformed it into a site we are extremely proud of. It is easy to maneuver through, colorful and up to date.She goes over and above our expectations. She also manages our Facebook page and is doing an extraordinary job there too. Would suggest for any website needs contact CSI,Inc. some of her ideas are just over the top!!!!!!

Carol jumped in and helped me get my website and Facebook page set up quickly and without taking a lot of my time. That was so helpful when I was overwhelmed with getting social media integrated for my book. Thanks, Carol, for your responsiveness and for getting my Facebook page up and running. It was so nice that I had you in my corner and didn’t have to waste my time “figuring it out!” Author, The Graduate’s Guide™ to Money and Building a Business, Building a Life

Carol Dunlop has been a tremendous help when it comes to marketing for my CrossFit gym. She helped set up and connect all of my social media avenues. She has come up with great ideas from holiday events to fundraising to media options to set our gym apart. I believe investing in Carol's services for your business will be one of the biggest payoffs you will see!

Working with Carol Dunlop of CSI Corporation for the past few months has introduced me to new social media platforms. I was very familiar with Facebook and Twitter but wasn't using Pinterest and had recently switched to using Mailchimp to send newsletters. Carol was able to setup Pinterest and Mailchimp and merged them with all of my social media platforms making them easier to manage. She was also able to answer all of my questions even those dealing with my website and made recommendations for improvements. Thanks Carol for all of your hard work.

I hired Carol Dunlop to design my website because I had no idea about what was needed. Carol really listened to and answered every question I had. She was patient and gave me suggestions that I would never have considered. Carol is truly an expert in the website design and social media arenas. I am also grateful to both Carol and Alvin for going above and beyond to repair my website when it was hacked while under Go Daddy's hosting. Go Daddy left me out in the cold but they stepped in, found how deep the hack was and brought my site back as good as new with new protocols in place. Needless to say, I dropped Go Daddy and now use CSI Corp for my website hosting. I highly recommend hiring CSI Corporation for any website or online business concerns you have. They deliver on their promises!

Finding the right person to support my dream projects hasn't always been easy. That is -- until I connected with the Online WOW! Strategist, Carol Dunlop. Carol is knowledgeable about her craft and truthful about what can be accomplished within proposed time frames. She is a beast at bringing my vision to life while setting up the right tools to ensure my online success. The project Carol just completed for my live event is absolutely AWESOME! I look forward to our next project. It's because I know without a doubt that NO ONE can translate my vision into reality like Carol. She is truly my Online WOW! Strategist. I highly recommend Carol not just as a web designer but as a consummate professional with the ability to support you in achieving all of your online goals.



