Halloween is over and you know what’s next right? Black Friday 2018. Of course, this is a great time to spend time with your friends, family, and loved ones. And for most people, that’s all it is. But not for you. You’re part of the UN-Marketing Nation of entrepreneurs who do business differently.
You’re one of the few entrepreneurs who anticipate these types of events and get things in place, so I know that getting your website in shape for Black Friday 2018 is on the top of your list. Why? Because, for businesses like yours, this time of year is when you can make the bulk of your revenue, get the most people added to your list and set your business up for success for the upcoming year. And this goes for service-based and product-based businesses.
Do you sell services or products? Great, then you need to pay attention and put these strategies in place right away.
Optimization: Your website should be searchable by potential clients and findable by Google, Bing, Yahoo, and other search engines. You can be found by the audience who will buy from you by ensuring your keywords are intertwined into your written content, “Alt” tags, H2 tags, and Meta tags (what the search engine robots see). You also need to include files that instruct the search engine bots how and when to search your website for new content.
Images: Are the images on your website sized to fit properly and load quickly? An oversized image will slow down your website loading time. Slow-loading leads to visitor bouncing off your site and onto someone else’s.
Voice Search: If you use Alexa, Cortana, Hey Google, or Siri, you can bet your audience does too. Your audience uses any or all of these search engines daily and they use these services to find restaurants and activities, but also to find services, products, coaching, programs, and jobs. Actually, people are using these search platforms to find anything and everything, basically, whatever you normally type into Google to find. You can now speak whatever you are searching for into any of these services and find what you are looking for. That’s great right? If your website is set up to handle voice search. Is it?
Navigation: What do your navigation tabs look like on your website—About, Products, Services, etc.? That’s not really going to cut it, your tabs should reflect the content inside that section. You don’t have to change all of them, just a couple will do. Because you never know what keywords, phrases, or tags will lead prospects to your content.
By following these steps, you can ensure that your business and your content is Black Friday 2018 ready. Make sure you’re ready by getting your website in tip-top shape ahead of time. Schedule your complimentary website checkup today. Together we’ll go through your website to see what’s good and what needs work, and how you can get it taken care of in time to cash in.