Working with Carol was an excellent experience in every way

While in the process of creating a social media marketing strategy for by start-up business I had the great pleasure...

Sincerely,
Vicki Gordon

collinsgordongroup.com/

Web Design, Social Media, Email Marketing
5
2016-10-31T16:15:02-04:00

Sincerely,
Vicki Gordon

collinsgordongroup.com/

While in the process of creating a social media marketing strategy for by start-up business I had the great pleasure to work with Carol Dunlop. It was an excellent experience in every way. Carol is very patient in working with social media novices such as myself. She explains opportunities, and how to maximize those opportunities, in easy to understand terms and provides hands-on guidance with each project and assignment. I would highly recommend Carol for work related to social media and web design. She is excellent.

CSI clarifies with the customer before doing work

Here are things I like about working with CSI: - They are prompt in your appointments, emails, and replies. -...

Ken Walter
Integrity Landscape Group

Web Design, Social Media, Email Marketing
2016-10-31T16:16:48-04:00

Ken Walter
Integrity Landscape Group

Here are things I like about working with CSI: - They are prompt in your appointments, emails, and replies. - They also clarify with the customer before doing work. - They communicate with the customer throughout the process to make sure everything is still understood. - Their billing is pretty thorough too. - And, their work is good. - There were few to no calls regarding mistake/ miscommunication here and there. If there was it was handled immediately.

Carol is prompt, knowledgeable and easy to work with

Carol has been attending to Mom-Talent's website for several years. She is prompt, knowledgeable and easy to work with. She...

Barb Stengard
Owner
Mom-Talent, LLC

www.mom-talent.com

Web Design, Social Media, Email Marketing
5
2016-10-31T16:18:27-04:00

Barb Stengard
Owner
Mom-Talent, LLC

www.mom-talent.com

Carol has been attending to Mom-Talent's website for several years. She is prompt, knowledgeable and easy to work with. She provides superior services at prices that are affordable.

Thanks to CSI, I now have a web presence.

I like the one-on-one and the feed back that CSI gave me to get started. I had no idea as...

Bartina Sigman, Owner
American Elite Cleaning Services

Web Design, Social Media, Email Marketing
5
2016-10-31T16:25:07-04:00

Bartina Sigman, Owner
American Elite Cleaning Services

I like the one-on-one and the feed back that CSI gave me to get started. I had no idea as to how to begin my web page project. Thanks to CSI, I now have a web presence.

Carol is a beast at bringing my vision to life

Finding the right person to support my dream projects hasn't always been easy. That is -- until I connected with...

Wendy Y. Bailey - Master Business Coach, CEC, C.NLP
Income Acceleration Mentor at Business Beyond Limits

playbiggernow2016.com

Web Design, Social Media, Email Marketing
5
2016-10-31T14:21:14-04:00

Wendy Y. Bailey - Master Business Coach, CEC, C.NLP
Income Acceleration Mentor at Business Beyond Limits

playbiggernow2016.com

Finding the right person to support my dream projects hasn't always been easy. That is -- until I connected with the Online WOW! Strategist, Carol Dunlop. Carol is knowledgeable about her craft and truthful about what can be accomplished within proposed time frames. She is a beast at bringing my vision to life while setting up the right tools to ensure my online success. The project Carol just completed for my live event is absolutely AWESOME! I look forward to our next project. It's because I know without a doubt that NO ONE can translate my vision into reality like Carol. She is truly my Online WOW! Strategist. I highly recommend Carol not just as a web designer but as a consummate professional with the ability to support you in achieving all of your online goals.
5
4
Web Design, Social Media, Email Marketing

Who Needs Amazon and Shopify? Make your own ecommerce website

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How to make your own ecommerce website

With social distancing being put in force more and more every day, you may feel that shopping is falling by the wayside as well.

You’d be wrong on that count. Some companies and industries are thriving. Amazon announced that it’s hiring an additional 100,000 warehouse and delivery workers to help handle the recent surge due to the coronavirus outbreak.

Then there are the Amazon sellers who were blocked from selling their stockpile of products because of price gouging. I’m definitely not siding with the price gougers, but this brings up the reason to diversify your offerings. What’s that saying about putting all your eggs into one basket?

Amazon, Shopify, Ebay, Etsy, etc., are all great platforms to sell your products. However, in my opinion and experience, they should be secondary to your own website.

Your website should be your hub for your business, where everything happens.

With a myriad of choices, you can turn your website into a profitable ecommerce hub.

In this article, I’ll review your choices and show you how easy it really is to make your own ecommerce website.

First things first, you need to have a WordPress website to make this process work properly.

Wordpress logo

Yes, there are other website-building platforms, however here at CSI, we only use WordPress.

WordPress powers 35% of the web and is behind 30.3% of the top 1000 websites. WordPress is Open-Sourced, which means its free to download, use, and install. Thousands of developers work on it and its accompanying 54,000+ free plugins. There are numerous premium or paid plugins available as well.

WordPress is the most used CRM (Customer Relation Management) software and garners a 61.8% market share.

Stats provided by Digital.com

How do you know if your website is created with WordPress?

Wordpress login

If you go to www.yourwebsite.com/wp-admin and you see something similar to the graphic above, that’s your first sign that you definitely have a WordPress website.

Wordpress Dashboard

WordPress has a signature look for their dashboard. If your dashboard looks similar to the above graphic, you definitely have a WordPress website.

Now that you’ve determined that you do have a WordPress website, it’s time to move on to functionality.

The easiest way that we’ve found to both design and set up both our own website and the websites for our clients is to use Elementor.

With Elementor, there’s no need to install a stand-alone theme because it comes with a theme builder build into the interface. You are able to create your own theme and look for every page, section, post, and archive of your website.

Elementor Theme builder

However, if you want to get your site set up quickly, without having to create a lot on your own, download and install OceanWP. This is an awesome free WordPress theme that’s easy to set up and use quickly. You also install Elementor to use for landing pages and to add that extra umph to all of your pages. Elementor works alongside your theme to give you super flexibility for your design.

WooCommerce

The easiest and fastest way to convert your website into your ecommerce hub is to install WooCommerce.

WooCommerce is an open-source e-commerce plugin for WordPress. The best part about WooCommerce is that its FREE to use on your website. They make their money by selling extensions that give you additional functionality for your store.

We’ve used WooCommerce to set up our online store as well as our client’s stores since 2015.

woocommerce

WooCommerce is super easy to install, setup, and get running quickly. They offer a set up wizard that takes you through each step of the setup process.

We looked at quite a few ecommerce plugins and none of them compare to WooCommerce.

Want to create a T-shirt or apparel business?  Printful allows you to sell just about any type of apparel from your website. We use them for a lot of our promotional products: The best thing about using Printful is what you can offer the products on your website with their seamless integration and get paid immediately, unlike other T-shirt companies. You don’t have to wait 60 days to get paid. They handle all the shipping and fulfillment for you, so there’s no need for you to stock products. Printful is constantly updating their product offering so you can choose from a wide variety of products to sell.
Wishlist member

If you’ve signed up for an online “academy,” group course, or subscription program, you’re already part of one of the most lucrative ecommerce products around . . . courses.

Have you heard of Teachable, Udemy, or Thinkific? They are not only platforms that cater to course creators, they’re also part of the $32 billion e-learning industry.

Using either of those platforms means that you’re sacrificing some of your profit to play in this arena.

There is another way, Wishlist Member.

Using WishList Member™ can turn any WordPress site into a full-blown membership site. It’s a powerful, yet easy to use solution.

We use Wishlist for all our membership plans. (no links)

  • UN-Marketing Inner Circle
  • Take Action Coaching
  • CSI’s Program Vault

It’s relatively easy to set up and provides you with a range of options for locking your content behind a membership wall.

We’re always searching for new, better, and different options to make our website work more effectively. When I heard about Lifter LMS, an online course creation plugin for WordPress, I had to investigate. I loved how it worked so much that I used it to create one of our most popular courses, Social Media Success Strategy.

The interface and layout remind you of some of the popular course creation platforms.

Actually using Lifter LMS is pretty intuitive. It’s pretty simple to setup, put your course together, and start selling it.

Affiliate marketing

The final way to turn your website into an ecommerce store it to become an affiliate of any and all of the products that benefit your audience.

There are several networks and thousands of products you can utilize.

We use Share-A-Sale 

ShareASale

and ClickBank.

ClickBank

What is Affiliate Marketing?

Affiliate marketing makes you money while you sleep. You promote the products or services of another company and they pay you. The company provides you with a special, unique link that you use for promotion. Each time you generate a sale via that link, you get paid. Affiliate marketing can be thought of as revenue sharing.

How do you become an Affiliate Marketer?

Becoming an affiliate is simple. Click this link to join Share-A-Sale and this link to join Click Bank.

If there is a product or program that you really like, search Google to see if they have an affiliate program. Input into your browser: “your keywords” + “affiliate” or “affiliate program.”

If they have an affiliate program or even a referral program, it will be listed in the results. A referral program is similar to an affiliate program, but you usually get paid in credits you can use in the actually program. I’ve only seen it used in services as opposed to products.

Either way, you’d be surprised how many companies actually have affiliate programs. You’ll also see how much you’ve been missing out on.

We have an affiliate program. You can apply to join by dropping me a message here.

How do you set up Affiliate products to sell on your website?

Once you sign up for your chosen affiliate product(s), they will give you the link, graphics, and text to use for promotion. Each company also has their own set of rules and Do’s and Don’ts, so be sure to read over all of that so you stay in compliance.

Once you get the promotional information, create a post or two around that particular product.

If you’ve set up WooCommerce on your site, you can add that product to your store and sell it that way. You still get the commission because the link to purchase is your affiliate link.

Over to you, which system are you going to use to turn your site into an ecommerce website? Let me know in the comments.

Ecommerce website builder

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