Your audience has a problem and you have the solution they are looking for. When you start podcasting, you start appearing on a regular basis in the places your audience is looking, so they will find you, follow you, start to trust you, then start buying from you.
This is only one of 5 ways you can stand out from the crowd by using your podcast to market your business. Check out the remaining 4 reasons.
You have competition. Even if you don’t think you do or you tell people that you don’t, you do. Having the best offer, cheapest prices, most exclusive. . ., fastest service, etc., doesn’t mean much if your competitors are making similar claims.
Your ideal prospects and clients would love to work with you. How do I know? Because they are struggling with something; some pain or problem they can’t solve by themselves. They need you, but they don’t know you, who you are or how you can help, because they don’t know you’re out there.
Why, because you aren’t standing out, so they don’t see you.
However, it doesn’t have to be that way. What if I showed you how you can get in front of your ideal prospects and clients so they could see you, what you do, how you can stop their pain and get their problem solved?
Start a podcast!
That sounds simple and it really can be that easy to start, manage, and produce your very own podcast, on a regular basis.
Ready to create your own podcast? Great! I’m inviting you to my new masterclass so I can teach you everything you need to know to get started with your own podcast.
By watching this replay of my recent masterclass, you’ll discover:
- How to choose the topic and format that resonates with your audience
- The equipment and software you need to create studio quality sound and/or video without breaking the bank
- How to build a community that supports you by caring and sharing your show for optimum exposure
- How to launch, then syndicate your show so your audience connects with you easily and consistently
Your audience is looking for a specific result and they are willing to pay for it. Hosting your own podcast helps you to stand out and above your competition so that your ideal prospects and clients only see you as the go-to authority and want to work with you.