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Cold-calling is Dead. So What Now?

I remember reading how one business owner started her very successful company with only a Yellow Pages directory and a phone. I was so impressed with her story that I decided to do it myself.

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Maybe your journey isn't so much about becoming an Maybe your journey isn't so much about becoming anything. Maybe it's about UN-becoming everything that isn't really you so you can be who you were meant to be in the first place. ~Dee Nicole
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YOUR ABOUT PAGE IS NOT YOUR RESUME Forget the idea YOUR ABOUT PAGE IS NOT YOUR RESUME Forget the idea that an About page is your recycled resume; that’s so ole’ school. Instead, allow your personality to shine through. Let your potential clients get to know the real you by telling your unique story and speak directly to their pain points. You are a real human, with feelings, and the capacity to care about them and their success. You really do know what you’re doing and have done it for others. In other words, #RECEIPTS They will walk away from working with you WITHOUT the problem they came with. Plus more awesomeness than they expected. Your About Page Headline If your headline isn’t strong and compelling, meaning that it makes the reader take action in some way, your audience won’t bother to read the rest of the story. Your About Page Story Actually, it’s a mix of your personal story and your brand story. To be honest, your brand and you are intimately intertwined. You really can’t break that bind. Your About Page USP (Unique Selling Point) What’s your Unique Selling Point? How are you different from all the other Transformation Specialists in the world? How do you solve your client’s problem? Your prospects are looking for a solution to their problem. They want to know that you are the ONE. Show ‘em the Benefits YOU have to be the one to compel your audience to step out on Faith and work with you. Along with what they get and how they will benefit from this decision. Your About Page CTA (Call To Action) Give them a CTA that brings them closer to their goal of solving their problem and you closer to your goal of securing a new client. . . . . . #marketingtools #marketingtips #blackgirlswhoblog #webdesigners #digitalart #wordpress #wordpresswebsite #csicorporation #webdesign #websitedesign #beawesome #socialmediamarketing #digitalmarketing #onlinemarketing #grindtime #success #summit #onlinesummit #contentmarketing #BlackBizRocks #blackbusinessowner #businessmarketing #contentmarketing #marketingstrategies #blackentrepreneurs #businesscouple
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