Thanks to CSI, I now have a web presence.

I like the one-on-one and the feed back that CSI gave me to get started. I had no idea as...

Bartina Sigman, Owner
American Elite Cleaning Services

Web Design, Social Media, Email Marketing
5
2016-10-31T16:25:07-04:00

Bartina Sigman, Owner
American Elite Cleaning Services

I like the one-on-one and the feed back that CSI gave me to get started. I had no idea as to how to begin my web page project. Thanks to CSI, I now have a web presence.

Carol is a beast at bringing my vision to life

Finding the right person to support my dream projects hasn't always been easy. That is -- until I connected with...

Wendy Y. Bailey - Master Business Coach, CEC, C.NLP
Income Acceleration Mentor at Business Beyond Limits

playbiggernow2016.com

Web Design, Social Media, Email Marketing
5
2016-10-31T14:21:14-04:00

Wendy Y. Bailey - Master Business Coach, CEC, C.NLP
Income Acceleration Mentor at Business Beyond Limits

playbiggernow2016.com

Finding the right person to support my dream projects hasn't always been easy. That is -- until I connected with the Online WOW! Strategist, Carol Dunlop. Carol is knowledgeable about her craft and truthful about what can be accomplished within proposed time frames. She is a beast at bringing my vision to life while setting up the right tools to ensure my online success. The project Carol just completed for my live event is absolutely AWESOME! I look forward to our next project. It's because I know without a doubt that NO ONE can translate my vision into reality like Carol. She is truly my Online WOW! Strategist. I highly recommend Carol not just as a web designer but as a consummate professional with the ability to support you in achieving all of your online goals.

Carol and Alvin went above and beyond

I hired Carol Dunlop to design my website because I had no idea about what was needed. Carol really listened...

Betty Humphrey Fowler
Feng Shui Interior Re-Design Consultant
Energized Spaces

https://www.energizedspaces.com/

Web Design, Social Media, Email Marketing
5
2016-10-31T14:24:55-04:00

Betty Humphrey Fowler
Feng Shui Interior Re-Design Consultant
Energized Spaces

https://www.energizedspaces.com/

I hired Carol Dunlop to design my website because I had no idea about what was needed. Carol really listened to and answered every question I had. She was patient and gave me suggestions that I would never have considered. Carol is truly an expert in the website design and social media arenas. I am also grateful to both Carol and Alvin for going above and beyond to repair my website when it was hacked while under Go Daddy's hosting. Go Daddy left me out in the cold but they stepped in, found how deep the hack was and brought my site back as good as new with new protocols in place. Needless to say, I dropped Go Daddy and now use CSI Corp for my website hosting. I highly recommend hiring CSI Corporation for any website or online business concerns you have. They deliver on their promises!

Carol was also able to answer all of my questions

Working with Carol Dunlop of CSI Corporation for the past few months has introduced me to new social media platforms....

Tracey West, CEO
Tracey West Irresistible Pound Cakes
www.irresistiblepoundcakes.com
www.facebook.com/irresistiblepc
www.twitter.com/irresistiblepc
Orders: (678) 613-3973
irresistiblepoundcakes.com/

Web Design, Social Media, Email Marketing
5
2016-10-31T14:26:48-04:00

Tracey West, CEO
Tracey West Irresistible Pound Cakes
www.irresistiblepoundcakes.com
www.facebook.com/irresistiblepc
www.twitter.com/irresistiblepc
Orders: (678) 613-3973
irresistiblepoundcakes.com/

Working with Carol Dunlop of CSI Corporation for the past few months has introduced me to new social media platforms. I was very familiar with Facebook and Twitter but wasn't using Pinterest and had recently switched to using Mailchimp to send newsletters. Carol was able to setup Pinterest and Mailchimp and merged them with all of my social media platforms making them easier to manage. She was also able to answer all of my questions even those dealing with my website and made recommendations for improvements. Thanks Carol for all of your hard work.

Investing in Carol’s services = big payoff

Carol Dunlop has been a tremendous help when it comes to marketing for my CrossFit gym. She helped set up...

Shane Bonilla
Owner, Coach
CrossFit III

www.crossfitiii.com

Web Design, Social Media, Email Marketing
5
2016-10-31T14:37:00-04:00

Shane Bonilla
Owner, Coach
CrossFit III

www.crossfitiii.com

Carol Dunlop has been a tremendous help when it comes to marketing for my CrossFit gym. She helped set up and connect all of my social media avenues. She has come up with great ideas from holiday events to fundraising to media options to set our gym apart. I believe investing in Carol's services for your business will be one of the biggest payoffs you will see!
5
5
Web Design, Social Media, Email Marketing

How to Get More Clients From Your Posts

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn

 

Last week, I explained what riding the hot trends is and showed you a couple examples of how to take advantage of those hot trends and rid them all the way to the bank.

If you missed that post, you can read it here.

This week, I’m showing you how to use your knowledge, authority, and unique experience to get more clients from those trending posts you’re creating.

What I’m showing you how to do is called “newsjacking.” That term was popularized by David Meerman Scott, author, speaker, newsjacking specialist and founder of the newsjacking movement. Scott describes newsjacking as the thing that occurs when you use the biggest, hottest news or human interest stories of the day and piggyback off of it by inserting your own content to draw attention to you, your business, and your brand.

When your target audience, ideal prospects, and potential customers are alerted to a new, hot trend, they WANT to learn more and some even want to BUY now.

I know that you’ve seen brands, social media experts, and business owners do it, but you haven’t given it much thought until you saw THIS content.

There aren’t any rules about newsjacking, but I caution you to use common sense when deciding which stories or topics to newsjack. Ask yourself, is the story or topic relative to your brand? If you are the everyday human audience member that will be viewing your newsjacked content, will it make sense? Will they understand the idea you’re trying to get across? Or will it be taken as offensive? Keep these points in mind when you’re deciding which stories to newsjack.

The best and most beneficial way to newsjack is to have other approached already in place. Your newsjacked content doesn’t have to stand on it’s own. Think of it as a doorway to lead your audience through to see the bigger picture, the products, and services you offer. It’s how to stand out and be seen and leads people to the promised land, your website.

Use these 4 strategies to enhance your newsjacked content to get more clients.

  1. Comment on other people’s content.

Since the content is already popular, there are many opportunites to comment and share your opinion.

Kristin Mejia, founder of exBreastYourself started a movement when she commented on a story about a woman breast-feeding in public. Now, she advocates for women everywhere to have the option to fee their babies in a safe, clean environment.

 

 

 

  1. Add editorial content to your pages.

Hot topics are on everyone’s mind, so engage your audience by adding something for them to think about and link it to a trending topic.

  1. Share relevant content

Create images, articles, videos, and blogs that relate to your business and brand and tie in with a trending story. Your audience will want to share it because it tiens in, makes sense, and adds to the story.

  1. Cover all angles

A trending story always has more than one angle that keeps it interesting. Do like the news agencies and ask yourself “What else does my audience want to know?” Then give it to them.

By keeping these 4 strategies top of mind when you create your posts in relation to your newsjacked content, you will;

  • Provide your expert opinions
  • Build thought leadership
  • Get your key messages out
  • Be seen as the authority

And in the end, get more of the right clients as a result.

Discover How

The How-To-Tutorials show you step-by-step how to find the trends that are the right fit for your business and then explain how to jump on them and ride them all the way to the bank.

Watch the video below to discover what’s holding your business back from being successful using newsjacking.

 

 

Download your Hot Trends Checklist now

 If you want to learn more about how to jump on the hot trends and ride them to the bank, schedule an Online WOW! Assessment with me. Together, we’ll look at your website and your online presence to see where you’re missing out on clients and what you can do to stop that immediately.

Comments

comments

More Awesomeness

most productive year ever

9 Steps to Creating Your Most Productive Year Ever

Each year, at this same time, you start to think about how to make the upcoming year better, more productive, more fruitful. I’m showing you 9 ways for you to make 2020 your most productive and profitable year ever.

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get Your Copy

Be Grateful for Choices

^ Get Your FREE Copy for the next 5 Days ^