Why use video email marketing?
Succeeding as a coach, it’s all about the connection you have with your audience.
People buy from people they Know, Like, and Trust.
They don’t buy from logos or brand statements. They buy from real people like you.
In a pandemic-centered (soon to be post-pandemic I’m praying) world, it’s imperative that you make the most of every opportunity to form and solidify your connection with your tribe.
Doing so means consistent money in the bank.
Today, I’m digging into the best video email marketing tools for coaches.
If you’ve never thought about using video inside your emails or as another level of email marketing, it’s time.
The three platforms I’m reviewing are BombBomb, Bonjoro, and Vidyard.
This post was requested by one of my subscribers, Kricket Harrison of Smart Success Inc. If you have a software, platform, or plugin you would like for me to review, leave me a comment below.
I have to admit, I’d heard about video emails a couple of years ago, however I never actually considered it.
I felt it would be too expensive. WRONG
And that it would be too cumbersome or clunky to send. WRONG
Or that no one would even see it because of how providers like Gmail “select” which emails actually get into your inbox (instead of the promo tab). Totally WRONG again.
It was very eye-opening for me as I researched these video email platforms.
Before I dive deeper, here’s my pick for the platform that will work best for my business.
Bonjoro
Bonjoro is made for Transformational Specialists like you and me. Especially if you use a task-based CRM (Customer Relation Management software) like Active Campaign, Ontraport, or Infusionsoft by Keap.
- Ease of use to record and send a personalize video
- Users reported high engagement from recipients
- Free plan that may do everything you need
Since you know my choice, let’s look at the other two.
I’ll go into more detail about Bonjoro later in this post.
Vidyard is best for enterprise sales teams and marketing departments who want to add a personal touch to their email outreach.
The platform has a native integration with Hubspot and also integrates with Salesforce Pardot and Infusionsoft by Keap.
You can easily create your video from your desktop using their Chrome extension. Which can be shared using the system-generated link they provide.
Vidyard Features

Other features include:
- The ability to add a Call-to-Action
- Screen-sharing from one tab or the entire screen
- Playlists
- A landing page to store your video
- Analytics to see who is watching and for how long
Vidyard Pricing
Vidyard does have a free option, however most of the key features are only available in the paid version.
Their paid version starts around $80 per month.
Pros
- Easy to record and edit videos
- Branded video player page
- Call-to-Action before, during, or after video
- Animated thumbnail previews
Cons
- Users had some issues with the analytics identifying viewers
- Users also reported issues recording on some web pages
- Pricey for the micro-entrepreneur or smaller-sized coaching organization
Vidyard Testimonial
I thought that BombBomb would have been my choice from the beginning. Alas, it wasn’t, but it is still my runner up.
BombBomb’s main focus is the real estate, mortgage, and automotive markets.
These markets depend on personal engagement, which makes BombBomb the perfect solution for them.
BombBomb is built to accelerate the sales process while allowing you to personalize your interaction with your prospects.
They make it super easy to email and add your personalized video while writing an email at the same time.
Two of their key features are the Gmail app and Chrome extension which make sending a video email run-of-the-mill.
BomBomb Features

Other features include:
- Pre-made emails and forms to make it easier to automate your follow-ups
- Prompt – a tool designed for the real estate industry. These canned videos go out a t key moments in the buying process
- Tracking engagement with analytics
- Call-to-Action banner
BombBomb Pricing
BombBomb does not offer a free version. Instead they have a free trial.
Their pricing starts at $29 per feature, per month.
Pros
- Ease of use
- Tracking
- Increased response and engagement from cold audiences
Cons
- Primarily serves the real estate and automotive industries. (This actually is’t a con if you are in one of those industries) 😊
- Users reported having a few issues when using Outlook
- Videos failing to upload
BombBomb Testimonial
OK, we’re finally here. My total fav!
Bonjoro is made for us Transformation Specialists.
Here’s why:
- It integrates with the services you use as a coach: Active Campaign, Infusionsoft by Keap, Ontraport, ConvertKit, and Zapier
- You can create a new video or upload an existing video
- Send videos to individuals or to groups
- Create in the app or via the Chrome desktop extenaion
- Track interactions in real-time
One of the features that got me is the ability to connect Bonjoro with tools that I already use. That way, I don’t have to reinvent the wheel and it can fit neatly into what I’m already doing as an enhancement.
Bonjoro is a task-based system that uses trigger to initiate actions.
And since I’m a task-based, trigger-using kind of girl, you know I’m in love.
They even provide you with a 35-page playbook filled with examples of how their customers are using video in their business. You can get it for free and no email required.
Bonjoro Features

Other features include:
- Roll-ups: send personalized videos to groups
- Get client data at your fingertips so you can see who you are creating the video for
- Message templates
- Record from any device
Watch this tutorial video on how to use Bonjoro
Bonjoro Pricing
Free forever (if you like that type of thing).
Bonjoro has a totally free version that gives you 50 videos.
Pricing starts at $15/month and goes up to $79/month.
They have both annual and monthly payment options.
Pros
- Ease of use
- Message templates
- Mobile App
- CRM integrations
- Free for 50 videos
Cons
- Can’t edit videos
- Some key features are only available with the paid subscription like: message templates and sending to groups
Bonjoro Testimonial
Click this link for more information
There you have it.
Your 21st Century way to get more clients with engaging personal video emails.